Today, food influencers have established themselves as a source of inspiration for all lovers of cooking and gastronomy. With millions of followers on social media, these content creators have revolutionized the way we follow recipes.
In this article, we explore the ranking of the main food influencers with whom to discover new culinary trends and places to eat.
Ranking of Food Influencers
Just as with YouTubers with the most subscribers or leaders in followers on Instagram, the food influencers that we have included in our ranking stand out as key references.
All of them, over time and through their publications, have become professional influencers, dedicating a large part of their activity to content creation.
Discover with us the best influencers to innovate in your recipes with their content, or take advantage of our advice to collaborate with them in your marketing campaigns.
1. Fit Happy Sisters
Fit Happy Sisters are food influencers specializing in healthy recipes adapted to different nutritional needs.
With their focus on conscious eating and a fitness lifestyle, the Valencian sisters Ana and Sara not only share healthy recipes, but also tips for a balanced life. Their content attracts an audience interested in healthy cooking and the latest nutritional trends.
These influencers have an active community on Instagram, with more than 2 million followers, and on YouTube, where they exceed 140 thousand subscribers. They also have their website fithappysisters.com where they share recipes or courses to follow a healthy diet.
2. DeliciousMartha
Martha is one of the food influencers known for sharing varied recipes and cooking tips on her networks. With a mixture of traditional and modern recipes, this foodie influencer is known for her cheerful style and her ability to transform common ingredients and homemade recipes into gourmet dishes.
Marta shares videos on YouTube, with 779k subscribers, and on Instagram, surpassing 1.9 million followers. On her blog, she shares some of her featured recipes, in addition to offering her recipe books for sale.
3. Arroces Con Estilo
Raúl Tapia and Isa Romero are the food influencers behind Arroces con Estilo, dedicated to rice cooking recipes, one of the specialties of Spanish gastronomy.
Arroces con Estilo shares recipes and techniques for preparing this dish in its different varieties. Combining traditional techniques with modern touches, this account is ideal for lovers of traditional Spanish cuisine, Mediterranean flavors, and of course, rice.
4. La Cocina Del Pirata
Sergio Enciso Muriel or “La Cocina del Pirata” is a food influencer who shares videos related to food on his YouTube channel, with 3.69 million subscribers, and Instagram account, with 817k.
Sharing original recipes, tips and cooking challenges, this creator has an entertaining and dynamic style in his publications. Sergio also has a FoodTruck, a mobile restaurant that shares with @moabrasas, which allows them to visit different gastronomic festivals to offer their star dishes.
5. Anna Recetas Fáciles
With an accessible approach and simple recipes, Anna Recetas Fáciles has gained great popularity on networks such as Instagram and YouTube, where she has 8.5 million followers.
Specializing in everyday recipes that anyone can follow, Anna is known for her ability to simplify complex dishes, making cooking fun and accessible to everyone. On her website, this food influencer offers numerous recipes of any type of difficulty, with all kinds of ingredients.
6. Va De Sabores
Júlia Rovira is a foodie influencer who shares everything from original recipes and culinary techniques to foodie photography, travel videos and product recommendations on her Instagram profile.
Her content attracts a varied audience interested in learning new ways to experiment with ingredients, and her community already exceeds 520 thousand followers.
7. Cenando Con Pablo
The food influencer Pablo Cabezali, or Cenando con Pablo, is known for his restaurant and fast food reviews. Through his networks, he shares gastronomic experiences and sincere opinions about different places.
He is the indicated food influencer for those looking for recommendations when eating out, especially fast food. Thanks to his authentic content, he accumulates 660 thousand subscribers on YouTube and 559 thousand followers on Instagram.
8. CocinarGenial
Ana from CocinarGenial is a food influencer who publishes easy recipes, quick and delicious. In addition, Ana shares useful tips, and gastronomic content that inspires her large community of followers.
With more than 1.9 million followers on her Instagram and YouTube accounts, Ana also generates content for the magazine Women’s Health España, where she presents her varied culinary preparations.
9. Amelicious Delicious
Amelia Platón, or Amelicious Delicious, is a food influencer who stands out for her detailed recipes and the use of fresh and local ingredients, for a healthy and balanced diet.
Amelia, driven by her passion for nutrition, designs gluten-free, refined sugar-free and unprocessed dishes to offer healthy food, helping her followers stay healthy and energetic.
On her website, she offers everything from savory or original recipes to food and other cooking products, and on her Instagram account she shares recipes, tips and other content related to the foodie world.
10. La Cocina De Masito
Masito is a food influencer who focuses on homemade recipes, perfect for everyday life. His Instagram account, with 501 thousand followers, and his YouTube channel, which has more than 1 million subscribers, are a place where traditional Spanish cuisine meets modern practicality.
This influencer is highlighted for his videos where he combines humor, recipes for the whole family and gastronomic culture with a casual and fun style. On his blog https://lacocinademasito.com he not only shares recipes, but also proposes adapted menus, as well as exclusive recipes for children.
11. Laura Ponts
Laura López, or Laura Ponts on networks, has redefined culinary photography on Instagram. This creator is known for her artistic compositions and her ability to capture the essence of each dish on Instagram (@lauraponts), where she has 402 thousand followers.
Her content inspires her followers with creative ideas, using sustainable ingredients and modern techniques. Laura is not only a foodie influencer, she is also an artist, and her unique works can be seen on her website lauraponts.com along with her recipes.
12. Cocina Con Coqui
With more than 6 million followers on her networks, Coqui is one of the most prominent food influencers in Spain today. In her TikTok, Instagram or YouTube videos, she presents homemade and traditional recipes inspired by Asian gastronomy.
On her website cocinaconcoqui.com she not only publishes her recipes, but also offers different gastronomic tips or product rankings, in addition to selling ingredients or kitchen utensils.
13. Tano Villar
Tano Villar is a food influencer specialized in nutrition and training, who combines his passion for cooking with content creation. On his YouTube channel (@TanoVillar), he shares extreme gastronomic challenges and reviews of dishes or places located around the world for his 278 thousand followers.
On his Instagram (@tanovillar), with 80.5 thousand followers, Tano Villar alternates his foodie facet with travel, discovering new flavors around the world.
14. Peldanyos
Sergio Bolaños, better known as Peldanyos, is a Valencian food influencer known for publishing reviews of products and fast food on social networks.
He currently has his own food company called “Sugar Papi”, where he offers limited releases of products such as cookies or nougat, or even his own “acid key” sauce, in addition to his own merchandising.
15. Joe Burger Challenge
Joe Burger Challenge is one of the food influencers specializing in hamburgers. His content focuses on trying fast food around the world to give his opinion on his social networks.
His YouTube channel is a success among fast-food lovers, and his charisma has made him an influential figure in this niche, combining unique culinary techniques with innovative ingredients, capturing the attention of hamburger and original fast food lovers.
How to Start Working with Food Influencers?
Working with food influencers can become a powerful strategy to strengthen your brand’s presence in the market, especially if your goal is to capture the attention of a public that loves gastronomy.
Below, we offer you some tips so you can start collaborating with these content creators and get the most out of your marketing campaigns.
Identify the Right Influencer
Choosing food influencers that align with your brand’s values and objectives is essential. Not all influencers have the same type of audience, so it is essential to thoroughly investigate the follower profile of each creator.
Personalize your Proposal
Food influencers value authentic collaborations that highlight their creativity and connection with their audience. When working with a foodie influencer, it is essential to create content that not only resonates with their audience, but also reflects your brand’s values.
Fostering a collaboration in which they participate in the design of the content plan will allow their creativity to shine, ensuring that the content is genuine, attractive and truly meaningful for both. You can also create YouTube Ads or branded content campaigns to boost your brand’s visibility.
Measure Results and Optimize Future Strategies
It is important to analyze the performance of collaborations to understand what worked and what can be improved. Use tools like Google Analytics, the native metrics of social networks or platforms specialized in influencer marketing to measure the impact of your campaign.
Boost your Marketing Strategy with Food Influencers
Developing your marketing strategy with food influencers can be the key to standing out in a competitive market.
If you have decided to start an influencer marketing strategy, connecting with the right food influencers can make a difference in positioning yourself in a competitive market. From 2btube, as an influencer marketing agency, we are here to help you.
We are experts in managing collaborations with the best food influencers, designing effective campaigns that connect with your target audience and generate real results.
Contact us and let’s grow your brand together!
