No one doubts that a movie or a series is the result of an audiovisual production, but this concept encompasses many other products, depending on the format they take or the channel through which they are transmitted. This is mainly because audiovisual productions cover a wide range of content that can be used for advertising purposes.
If you are thinking of taking your marketing campaigns to the next level, you should consider investing in a good audiovisual production, as they generate a great impact on the audience and help connect with them on an emotional level. In fact, these productions have become one of the most powerful marketing tools.
In this article, we explain in depth what an audiovisual production is, what types exist, and what the best techniques are currently. In addition, we will tell you about some success stories, with which you can see how beneficial it can be to create your own.
Audiovisual Production: What is it and What Phases Does it Have?
Audiovisual production is the process by which content is created for any audiovisual media, such as television, cinema, digital platforms, or even social networks. This process combines images and sound to create experiences for viewers.
This is a type of production that needs strict planning, correct execution, and thorough review of the result, which can take different forms, as we will see later. Other elements also come into play in audiovisual productions, such as creative needs, technical resources, or the capital that needs to be invested in their production.
Phases for Creating an Audiovisual Production
The most common is that audiovisual production has three phases:
- Pre-production: initial stage where the audiovisual project is defined and planned. In this phase, the script and storyboard are developed, the production plan and budget are drawn up, casting is carried out and the technical team is hired, in addition to searching for locations and designing the set design and costumes.
- Production or filming: is the phase where the recording of the audiovisual content is carried out. During its process, images and sound are captured, the director guides the actors and the technical team, a daily shooting order is followed, continuity is supervised, and recordings are documented.
- Post-production: is the final stage where the definitive version of the project is created. In this phase, the recorded shots are selected and edited, the visual and sound parameters are adjusted, special effects are added if necessary, the credits are incorporated, and the final product is obtained.
Most Common Types of Audiovisual Productions
Audiovisual production is a diverse field that encompasses various formats and genres, each with its own demands and characteristics, adapting to its distribution medium and target audience.
Below, we tell you what the main types of audiovisual productions are:
Cinematographic Audiovisual Production
Includes both feature films and short films intended to be screened in cinemas, streaming, or television. They usually need extensive and strict planning, in addition to taking a long time to complete the project.
Audiovisual Production for Television
It encompasses series divided into episodes for TV or streaming, as well as programs such as news programs, reality shows, sports, contests, talk shows, etc. Its production needs detailed planning and a multidisciplinary team.
Documentaries
These audiovisual formats usually tell real facts or stories and have informative, educational, or social awareness purposes. For its elaboration, a lot of research and exhaustive documentation is required.
Music Videos
They are short productions whose purpose is to accompany musical themes. It is a combination of visual narrative and an artistic concept. When producing a music video, it must reflect the artist’s style and message.
Audiovisual Production for Advertising
These are advertisements and spots to promote products, services, or ideas. Generally, they are managed through advertising agencies such as 2btube and are focused on specific marketing objectives such as branded content or paid ads such as TikTok Ads, YouTube Ads, or Pinterest Ads, among others.
Corporate Videos
They are those made for companies or institutions of all kinds in which their services, qualities, or principles are promoted. In production, it is essential that the client organization actively participates.
Live Broadcasts
These are events broadcast in real time such as sports competitions, awards galas, or concerts. They also work on social networks, as happens with TikTok live, live broadcasts on YouTube or Instagram, or even TikTok Shop. To minimize the possibility of errors, coordination and execution must be in charge of experts.
Content for Social Networks and Platforms
There are specific productions for the different social networks and streaming platforms. Normally they are short and dynamic productions, and they are always adapted to online trends and formats.
Interviews
They consist of structured conversations in which one interlocutor asks the other, who responds. Although the most common thing is that they are done face to face, thanks to technology, they can also be done through video calls.
Most Outstanding Audiovisual Production Techniques
Audiovisual production is practically an art in which creative ideas are combined with technology to tell impactful stories that resonate in people’s minds and hearts. That is why it has become a basic instrument in the creation of advertising campaigns.
There are several fundamental techniques that give life to this type of audiovisual productions, which when left in the hands of talented professionals, give rise to products that, in addition to entertaining the public, captivate and inspire them.
The most important production techniques are:
Create a Visual Narrative
Visual narrative is fundamental in audiovisual advertising, since using images, videos, and sound, the brand’s story can be told in an attractive way. This technique relies on good cinematography, strategic use of lighting, and a coherent editing assembly.
Employ Advanced Technologies
The use of high-quality equipment, such as high-resolution cameras and professional microphones, ensures an impeccable final result. Combining new technologies, such as augmented or virtual reality, makes it easier to create immersive experiences and increases the interactivity and engagement of viewers with the brand.
Design Content Strategies
One of the best techniques is to concentrate on designing content that is known to work. Creating short and direct videos is essential to maintain the public’s attention. The audio must be clear and the soundtrack chosen carefully to complement the images. It is also a good idea to add elements that encourage participation.
Keys to the Success of Audiovisual Productions for Advertising
For an advertising audiovisual production to meet its objective and be considered successful, it is necessary to take certain factors into account. One of the main elements to lay the foundations for a successful project is to develop impactful concepts and create exciting scripts.
It is essential to have a professional, creative, and technical team that is qualified, including directors, scriptwriters, cameramen, editors, and sound designers. The appropriate technological tools such as high-definition cameras, drones for aerial shots, and advanced editing software are also needed.
Taking care of all aspects of the production and post-production of the project also ensures that it comes to fruition. For this reason, it is always advisable to have the collaboration of experts in audiovisual productions.
Examples of Successful Advertising Audiovisual Productions
In recent years we have been able to witness a large number of successful audiovisual productions, which are full of creativity, emotionality, and the ability to connect with the audience.
Below we present some of the most striking examples:
Flavor of Football – Mahou 5 Estrellas
Mahou Cinco Estrellas launched the YouTube channel Sabor a Fútbol to connect with fans who consume football content beyond traditional media. Since its premiere, it has exceeded 82,000 subscribers and more than 600 videos have been published, consolidating itself as a benchmark in its category. With a dynamic approach and innovative formats, it has managed to capture a loyal audience and generate high interaction on the platform.
Carbon Footprint – Act2ality
To raise awareness about the environmental impact of everyday actions, BBVA launched the campaign Carbon Footprint, an initiative that managed to capture the public’s attention with an innovative strategy. In just three weeks, it reached more than 2.9 million unique users, generated more than 3.5 million impressions and more than 125,000 interactions on social networks. In addition, the application received more than 310,000 visits, consolidating the success of the campaign and obtaining two awards at the Publifestival 2022.
Con Mucho Acento – Cruzcampo
The popular beer brand Cruzcampo developed a limited edition campaign that conveyed a strong message through music and direct audiovisual language. Baptized as “ConMuchoAcento”, it featured Spanish celebrities who appealed to the feeling of belonging and the local.
As an audiovisual production company, at 2btube we have the team and the necessary tools to help you with your audiovisual production, in this way, you will have the security of obtaining a quality product that attracts your target audience. the clients.
Contact us for more information! We will be happy to chat with you.