Imagine if you could put your brand, your products, or your content right in front of the right people, at the perfect time, without having to guess if they’ll see your post or not. That’s exactly understanding what Facebook Ads is. But let’s start from the beginning.
What is Facebook Ads and what is it for? It is Meta’s advertising platform, which not only allows you to advertise on Facebook, but also on Instagram, Messenger and even on the network of associated sites.
In short, it serves to reach more people, with more precision and with clear objectives: more sales, more visits, more followers or more brand recognition. You decide.
What is Facebook Ads? That’s how it all Begins
The first thing you need to know is that you don’t need to be a marketing expert to launch your first campaign, but you need to be clear about your objective, just as it happens on other platforms like Instagram Ads, TikTok Ads or YouTube Ads.
Do you want more sales? Do you want to be known in your city? Promote your new course or your latest YouTube video? Facebook Ads works best when you know exactly what you want to achieve. And here comes the best part: you can segment very precisely.
Facebook Ads is not like putting a poster on the street hoping that someone interested will see it, with Facebook Ads you can tell the platform: “I want this ad to be seen by women between 25 and 35 years old, who live in Madrid, who like fitness and follow accounts like Nike or Adidas”. And Facebook gets it. That is why it is key, especially in performance marketing strategies.
Types of Ads on Facebook Ads
Facebook Ads has several advertising formats, the social network allows you to choose from a wide variety of media that adapt to very diverse advertisers.
- Image ads: The simplest and most direct format. It consists of a static image accompanied by a text and a call to action. It is perfect for highlighting products, services or specific promotions.
- Video ads: Very effective for capturing attention in the feed. They allow you to tell stories, show how a product works or generate emotions towards brands.
- Carousel ads: They allow you to include between 2 and 10 images or videos in a single ad, each with its own link. They are suitable for showing product collections, step-by-step processes or the benefits of a product.
- Collection ads: This Facebook Ads format combines a main image or video with a gallery of products below. When clicked, a fast shopping experience opens in full screen (Instant Experience).
- Slideshow ads: They look like videos, but are composed of a sequence of images. They consume less data and are more accessible to users with slow connections or old devices.
- Instant Experiences: These are full-screen ads that load instantly. They allow you to combine videos, images, text and buttons in an immersive experience. They are highly customizable and effective for storytelling or longer funnels.
- Lead generation ads: They integrate a form directly into Facebook to request data without having to leave the platform. Useful for subscriber campaigns, budget requests or event registrations.
- Message ads: Aimed at starting conversations with users through Messenger or WhatsApp. They work well for personalized attention and lead qualification.
- Ads with automatic placement: Facebook allows you to use the same creative and automatically adapt it to its different locations (feed, stories, marketplace, reels, etc.), maximizing reach and efficiency.
How to Create a Facebook Ads Campaign Step by Step
When it comes to knowing what Facebook Ads is and creating an effective campaign, a strategic approach is necessary, but the technical process is simple:
- Access the Ads Manager: From your Business Manager account (now Meta Business Suite) or directly from your profile, access the campaign management panel.
- Choose an advertising objective: As we have seen before, Facebook organizes campaigns based on the objective. You can choose recognition (brand or reach), consideration (traffic, interaction, views, lead generation, messages), or conversion (sales, visits to physical stores, web conversions).
- Assign a name to your campaign: Although it may seem secondary, naming campaigns well will make organization and subsequent analysis much easier. Use clear conventions (product + objective + date, for example).
- Define budget and calendar: You can choose a daily or total budget, and set start and end dates. You can also activate the campaign budget optimization (CBO) option.
- Create the ad set: Here you define who your campaign is aimed at. Segment by location, age, gender, interests, etc. You can also use custom audiences (based on your data) or similar audiences (lookalikes).
- Select locations: You can allow Facebook to automatically determine where to show your ads (recommended for campaigns with good content), or manually choose if you want to control exactly where they appear.
- Define the bidding strategy: Choose between automatic or manual bidding depending on the control you want to have over the cost per result.
- Create the ad: Upload your image or video, write the main text, title, description and select the appropriate call to action (Buy, Register, More information, etc.). Preview how it will look in each location before publishing.
- Publish and monitor: Once published, monitor the key indicators: CTR, CPC (especially in pay per click campaigns), frequency, ROAS, etc. Be sure to make progressive adjustments instead of drastic changes that restart the algorithm’s learning. For this, you can rely on the information offered by the Facebook pixel and track conversions.
Is it Still Profitable to Invest in Facebook Ads?
Yes, Facebook Ads is still a highly profitable platform. Despite the rise of other platforms such as TikTok or LinkedIn Ads, Facebook (and its ecosystem with Instagram, Messenger and Audience Network) continues to lead in terms of user volume, segmentation depth and advertising maturity.
One of its greatest advantages is the ability to scale campaigns quickly based on results. Thanks to its machine learning system, Facebook automatically optimizes bids and locations based on user behavior, which allows you to reach a competitive CPA even in saturated markets.
In addition, its advertising ecosystem is designed to cover the entire funnel: from initial discovery to final conversion and loyalty, offering retargeting options. And most importantly, it is still the platform that has the most information about users’ digital consumption habits, allowing for hyper-precise segmentation.
Even with the evolution of privacy policies and changes in data tracking (such as iOS 14), Facebook has been able to adapt with tools such as the Conversions API or aggregated events. This ensures that, with good technical configuration and a solid strategy, it can continue to be measured and optimized effectively.
How much Does it Cost to Run Campaigns on Facebook?
This is one of the most common questions. And the answer is: whatever you want to invest.
You can start with €5 a day and see results, don’t expect to fill your online store overnight, but you can start to obtain real data: determine who clicks on you, from where, what interests them most, what time they interact with you…
A good campaign is not just launching an ad, it is testing, analyzing and optimizing. From 2btube and as Facebook experts, we do it every day, and we assure you that many times, small adjustments radically change the results. Sometimes it’s a better photo, or a clearer button, or simply changing the text.
Facebook Ads for Companies
If you have a company and you are reading this, you are most likely already posting on social networks, but posting is not enough. Organic reach is increasingly limited, and if you want your message to reach those who really matter, you need to reinforce your message with an adequate investment.
Facebook Ads allows you to choose whether you want to generate traffic to your website, receive direct messages, get registrations in your newsletter or directly sell. All of that can be measured, adjusted and scaled.
Do you have a local store? You can show your ads only to people who are physically close to your business. Do you offer online services? You can segment by interests and behaviors of users who have already shown purchase intention. It is a powerful tool, and in good hands, it can give you an incomparable return.
Facebook Ads for Influencers and Content Creators
Are you a content creator or influencer? Then you already know that nowadays it is not enough to upload good content, visibility is key. Facebook Ads (and Instagram) is an excellent way to amplify your message.
You can use it to:
- Promote a video or post and gain quality followers.
- Attract traffic to your YouTube channel or your website.
- Generate an audience to monetize your social networks.
- Promote collaborations or launches with brands that carry out influencer marketing.
Tips if You are Going to Start on your Own
If you are going to create ads for the first time, we recommend following a series of steps so that you are more successful when launching your campaigns on Facebook Ads:
- Start with a clear objective. Don’t make ads just to make them.
- Invest little at the beginning, but with strategy. Learn from the results.
- Don’t obsess over “likes”. Measure real conversions.
- Do A/B tests. Change an image, a title or a call to action.
- Don’t think that “it’s already done”. A campaign requires constant monitoring.
- Be patient. The results are not always immediate, but they arrive.
And, if at any time you feel you need support, we are here. From 2btube we can help you make that leap in quality that often makes the difference.
Facebook Ads is not Magic, it is Strategy
Now that you know what Facebook Ads is, it is easier to understand that it is a gateway to a world of opportunities for brands, companies and influencers. It serves to stop depending on luck and start taking control of your visibility, your sales and your growth.
It doesn’t matter if you are a neighborhood store, a gym, a clothing brand, a psychologist who offers online therapy, a YouTuber who wants to reach more people or a SME that wants to compete with the big ones. Facebook Ads is designed for you.
And if you want to do it right from the beginning, at 2btube and as a social ads agency, we accompany you step by step, with a realistic, creative and results-oriented approach. Because in advertising, a good strategy can be very profitable.