- 2btube has appointed Annabelle Morand as General Manager to further solidify a global operating model in which 2btube and 2btube Latin America function as a single ecosystem.
- Annabelle Morand brings more than two decades of international experience in the digital sector and the content industry. Her career spans Europe and the Americas, with global responsibilities based both in Europe and in Latin America.
- Her arrival comes at a pivotal moment for digital content and influencer marketing, defined by the rapid acceleration of artificial intelligence, the sustained growth of video consumption, and YouTube’s increasingly strategic role, within an especially dynamic context shaped by major entertainment and sporting events.
Madrid — February 2026
From the international digital strategy consultancy 2btube, we have announced the appointment of Annabelle Morand as General Manager of 2btube in Europe. With this addition, we reaffirm our commitment to a truly global model in which 2btube and 2btube Latin America operate as one, connecting Europe, the United States, and Latin America through content, technology, and data.
A new, more global chapter for 2btube
Aligned with our new identity and the tagline “we are global,” Morand’s appointment comes at a time of international growth and at a moment when Spanish-language content has never been more relevant. Our goal is to consolidate our position as an Operating Partner for platforms, working with brands, media companies, and creators who want to develop audiovisual content across multiple languages and markets.
Annabelle Morand brings over twenty years of experience in the digital sector and content industry. Until February 2025, she served as CEO of Webedia Latam, where for eight years she led and structured the group’s regional operations, coordinating multicultural teams and developing brands and content strategies across more than 20 markets. Prior to that, she spent much of her career in Europe, holding senior leadership roles focused on digital strategy, content, and international development.
Her profile combines extensive experience managing international organizations, deep knowledge of the global digital ecosystem, and a proven ability to design and execute content and audience strategies at a global scale.
“Annabelle has an exceptionally strong understanding of the Latin American market and the global potential of Spanish-language content,” explains Fabienne Fourquet, CEO and co-founder of 2btube. “Her experience with international brands, platforms, and audiences in Latam is essential for this new chapter—one in which we are more global than ever and in which we want 2btube and 2btube Latin America to be seen as a single ecosystem.”
International experience with a focus on Latin America, sports, and entertainment
For Fourquet, the timing of this appointment is especially significant: “We are entering a year shaped by the World Cup and by historic growth in premium Spanish-language sports and entertainment content. Our goal is to help brands seize this moment with strategies, formats, and narratives that perform just as well in Madrid, Mexico City, or Miami.”
Annabelle Morand adds: “I have always believed in the power of content to connect cultures. 2btube holds a unique position: it brings together a global Spanish-speaking identity and works hand in hand with the leading platforms to bring meaningful stories to mass audiences.”
This appointment is part of our new phase, in which we are driving original projects, premium formats, and multilingual content. One example is the bilingual podcast Generation 2b, conceived as a flagship editorial initiative to articulate the company’s new positioning and to reflect the ongoing dialogue between Europe and Latin America within the creator economy.