Instagram is one of the most popular social platforms in the world. The users with the most followers reach millions of people around the world, but who has the most followers on Instagram? We’ll tell you in this post.
The People with the most Followers on Instagram Worldwide
- Cristiano Ronaldo
- Lionel Messi
- Selena Gomez
- Kylie Jenner
- Dwayne “The Rock” Johnson
- Ariana Grande
- Kim Kardashian
- Beyoncé
- Khloe Kardashian
- Justin Bieber
Selena Gomez: the Woman with the most Followers in the World
Selena Gomez is the woman with the most followers on Instagram, with approximately 430 million followers. Her account includes personal moments, professional highlights, and promotional content. Selena frequently shares updates about her music, professional projects, and her beauty brand, Rare Beauty.
Her posts often receive millions of “likes” and thousands of comments, reflecting a high level of interaction with her followers. In addition, she uses her platform to advocate for mental health, demonstrating her commitment to important social causes.
Cristiano Ronaldo: the Man with the most Followers Worldwide
Cristiano Ronaldo is the man with the most followers on Instagram, with approximately 620 million followers. His account offers us an image of his life both on and off the field. He regularly posts about his workouts, matches, and family moments.
In addition, he promotes brands and products, including his own line of clothing and fragrances. Ronaldo is not only a football icon, but also an influential figure on social media, using his platform to connect with his followers around the world.
The Company and Brand with the most Followers on Instagram
The company with the most followers on Instagram is Nike, with more than 305 million followers. Its Instagram account is committed to sports, innovation, and pop culture in general. Nike uses its platform to promote its products, launch new collections, and promote athletes around the world.
In addition, it shares inspiring and motivational content, highlighting stories of success and overcoming challenges, and even some with a POV perspective. Nike’s account is also known for its attractive visual design and impactful advertising campaigns, which keeps its audience growing constantly and even uses UGC techniques.
What about in Spain?
In Spain, the most followed Instagram accounts include very different profiles.
The 3 Women with the most Followers on Instagram
Georgina Rodríguez (@Georginagio) – 59 Million Followers
Georgina Rodríguez is a model and influencer who gained global popularity for her relationship with footballer Cristiano Ronaldo. Her Instagram account is full of luxurious photos of her daily life, including her family activities, professional photo shoots, and collaborations with fashion brands.
In addition, Georgina shares personal moments and promotes her own clothing line, making her an influential figure in the fashion world. In fact, it is not surprising that she is the Spanish woman who tops the ranking of who has the most followers on Instagram.
Rosalía (@Rosalia.Vt) – 27.6 Million Followers
Rosalía is a singer and songwriter who has revolutionized flamenco music with her unique and contemporary style. On her Instagram account, she shares previews of her musical projects, behind-the-scenes moments, and collaborations with other artists. Her bold visual style and creative posts keep her followers waiting for her new releases.
Ester Expósito (@ester_exposito) – 26.1 Million Followers
Ester Expósito is an actress known for her role in the series “Élite”. Her Instagram account highlights her professional and personal life, with posts of photo shoots, red carpet events, and moments from her daily life. Ester also uses her platform to promote social causes, showing her commitment to issues that go beyond her work.
The 3 most Followed Men on Instagram
Sergio Ramos (@Sergioramos) – 63.6m Followers
The Instagram account of Sergio Ramos includes content from both his professional and personal life. Ramos shares photos and videos of his workouts, matches, and sports activities in general. In addition, he includes intimate moments with his family, showing his more human side.
Gerard Piqué (@3gerardpique) – 22.3m Followers
Gerard Piqué uses his Instagram account to show his life as a footballer and businessman. He posts about his matches with FC Barcelona and the Spanish national team, despite being retired, and his business projects, especially in the field of eSports. He also shares personal moments with his family, which allows followers to learn more about his life outside of sports.
Rafael Nadal (@Rafaelnadal) – 21.2m Followers
Rafael Nadal shares on his Instagram his career in tennis, including photos and videos of tournaments, training sessions, and important match moments. His account also shows his commitment to charitable causes and his tennis academy in Mallorca. In addition, Nadal shares aspects of his personal life, such as his love of golf and the time he enjoys with his family, offering a complete view of his life on and off the court.
The Role of Brands on Instagram and Their Follower Strategy
Brands on Instagram use various strategies to increase their visibility and attract followers. One of the most common tactics is the creation of attractive and high-quality visual content, including the use of images related to the brand, short videos, and informative graphics that quickly capture attention. In addition, brands often maintain a consistent aesthetic in their feed to strengthen their visual identity and make their profile instantly recognizable.
Another effective strategy is collaboration with influencers and brand ambassadors. By partnering with figures who already have a loyal following, brands can expand their reach and gain credibility. Influencers promote products or services through sponsored posts, stories, and mentions, which can translate into a significant increase in followers for the brand. Another common strategy is giveaways and contests on Instagram to incentivize participation and encourage the growth of their community.
Constant interaction with the audience is key. Responding to comments, direct messages, and creating polls or questions in stories helps brands build a closer relationship with their followers and increase their follow rates.
3 Current Trends on Instagram to Attract more Followers
Current trends on Instagram to attract more followers include the use of short video content, such as Reels and Stories. These formats allow brands and content creators to capture attention quickly and keep the audience engaged. Short videos are ideal for showcasing products, sharing quick tutorials, or entertaining followers with dynamic and easy-to-consume content. Tik Tok has opened a path that Instagram does not hesitate to follow, to increase interaction between its users.
Another popular trend is authenticity. Instagram users value posts that show the real and human side of brands and people. Sharing behind-the-scenes work processes and everyday moments creates a stronger connection with followers. In addition, genuine interaction, responding to comments and messages, helps to strengthen this relationship. Collaboration remains a very important strategy on Instagram. Brands and influencers that collaborate with each other can access new audiences and gain mutual followers. In addition, more and more influencers are collaborating with each other, beyond the participation of brands, to gain more followers.
5 Tips to Increase your Visibility on Instagram
- Do live streams: Live streams are an excellent way to interact in real time and increase your visibility on the platform.
- Use Instagram ads: Invest in advertising to reach a wider and more specific audience.
- Post at the best times: Identify when your audience is most active and post at those times.
- Use geolocation in your posts: Adding locations can help you attract local followers.
- Take advantage of Instagram Stories: Post daily content in your stories to keep your current followers and attract new ones.
Collaboration with Agencies Specializing in Instagram
Collaborating with a social media agency is an effective strategy to get more followers on Instagram. Agencies like 2btube have experts in digital marketing, who can develop personalized strategies to increase your visibility and attract a wider audience. From creating attractive visual content to optimizing the use of hashtags, agencies know how to capture users’ attention and maintain their interest.
Social media agencies also have access to advanced analysis and monitoring tools, being able to identify what type of content best suits your audience. By analyzing performance metrics, it is possible to implement continuous improvements to maximize the reach of your content.
Working with an agency allows you to focus on creating content, which improves the quality of your profile and ensures the best practices for increasing followers on Instagram.
Want to Know more about Instagram?
If you want to know more about Instagram, social media, and its professional use, be sure to follow our blog. At 2btube, we offer you the best team of professionals, Instagram experts, so that you can take advantage of the full potential of your social profiles through management services, creation of influencer marketing strategies, and advertising campaigns.