By now you’ll know that Spanish influencers have become one of the most effective tools in marketing. These figures, who have built a great reputation thanks to their social networks and/or the content they create, are authentic opinion leaders in the digital world.
This is because they share their knowledge, lifestyle, and experiences with their followers, creating a very close relationship of closeness and trust, which is of great value to brands.
Also known as YouTubers, Instagrammers, streamers, bloggers, and similar terms, they are encompassed under the general concept of influencers, and in Spain, we can find a long list of these Internet celebrities with whom you can collaborate or partner this 2025 to take advantage of their pull and their numerous audience.
In this article we present the definitive top 15 Spanish influencers in 2025 according to their relevance in the digital landscape.
Ranking of Spanish Influencers
Want to know how to prepare an exotic recipe? Don’t know how to put on makeup well or dress fashionably? Are you interested in everything related to interior design? Do you enjoy watching gameplays? No matter what your hobbies or interests are, on the Internet there is sure to be a YouTube channel, an Instagram profile, a blog, or a TikTok account where you can entertain yourself and learn thanks to a person who overflows with charisma.
But, who will be the most relevant Spanish influencers of 2025? No matter what your business does, in our top of Spanish influencers we have included the different profiles that stand out most in their sector, to have a sample of each type of influencer that will surely continue to succeed this year.
1. Georgina Rodriguez (65.2m on IG, 15.4m on TikTok)
Georgina Rodríguez, model and influencer, has one of the largest subscriber bases on Instagram who delight in observing her luxurious lifestyle. Georgina is known for maintaining a genuine and close character with her audience. She is also the partner of footballer Cristiano Ronaldo and is often seen appearing on magazine covers and in advertising spots, remaining active in the fashion and entertainment sectors.
2. Raúl Álvarez (17.6m on IG, 16.7m on Twitch, 29.1m on YT)
Raúl Álvarez Genes, better known as AuronPlay or simply Auron, is one of the biggest Spanish YouTubers and influencers today, although lately he focuses his activity as a streamer on the Twitch platform.
He focuses on humorous content, video games (in particular Minecraft, Pokémon and Fortnite) and live broadcasts.
3. Ruben Doblas (17.7m on IG, 15.6m on Twitch, 40.6m on YT)
Another of the greats in the world of entertainment and video games is El Rubius, whose real name is Rubén Doblas. He has millions of followers on all his social networks and content platforms, where he focuses on let’s play games, comic sketches, reactions and vlogs. Like many YouTubers, he is currently more active as a live streamer.
4. Ibai Llanos (10.6m on IG, 12m on Twitch, 12.4m on YT)
Ibai Llanos, YouTuber, streamer and Internet personality known for his entertaining content and huge number of followers, could not be missing from our ranking. He became famous for broadcasting video game content, in particular FIFA and other sports games, but now he has his own e-sports organization, KOI, and organizes major events and interviews with high-level personalities.
5. Ignacio Gil Conesa (5.3m on IG, 12.M on TikTok)
You probably don’t know this name, but if we tell you it’s Natcher, things change. This Valencian comedian rose to fame for his humor videos and sketches on TikTok, where his followers number in the millions. With a creative and close style of humor, his audience is made up of people of all ages. As he also has experience as a businessman, he has a great vision of the world and the network business.
6. Lola Moreno (4.2m on IG, 13.5m on TikTok)
Lola Moreno or Lola Lolita, as she is best known in our country, is one of the Spanish influencers who has gained prominence on social networks, especially on platforms such as Instagram and TikTok. She began her career at the tender age of 14 with her dance tiktoks in which she appeared with her sister (Sofías Surfess). Today she is so successful that she has come to collaborate with great artists such as Maluma or Shakira.
7. Anna Terés (3,6m on IG, 1.2m on TikTok)
The owner of the successful blog Anna Recetas Fáciles, Anna Terés, specializes in sharing easy recipes and cooking tips, which has allowed her to establish herself as a great figure in this field and be in the top of gastronomic influencers. Her content focuses on providing accessible and simple cooking instructions through multiple social media platforms, such as Facebook (6M), Instagram or TikTok.
8. Aida Domenech (3.5m on IG, 963.9k on TikTok)
Aida Domenech, known as Dulceida, is a famous influencer on social networks, blogger and fashion icon. Her digital career began with the creation of a personal blog called Dulceida in 2009, which quickly gained popularity for its content on fashion and lifestyle. Her unique style, her authentic personality and her attractive content have made her one of the most recognized digital influencers who is part of the top of fashion influencers.
9. Marta Díaz (3.3m on IG, 5.6m on TikTok)
Marta Díaz represents a new generation of influencers on social networks who have built important platforms through attractive content with which people feel identified. Her content usually includes dance challenges, comic sketches, personal lifestyle vlogs and videos about fashion and trends.
10. María Pombo (3.3m on IG, 1.3m on TikTok)
Another of the most prominent influencers today is María Pombo, known for her important presence on the Internet and her personal brand. She gained popularity thanks to her digital platforms, in particular Instagram, where she shares content about lifestyle, fashion and her personal experiences. She has collaborated with multiple fashion and lifestyle brands and has effectively taken advantage of her popularity on the Internet.
11. Paula Gonu (1.8m on IG, 2.8m on TikTok)
The name of the Barcelonan Paula Gonu has become one of the most recognizable in the panorama of Spanish influencers, known for her ingenuity, creativity and ability to connect with her audience through humor and authenticity. She has gained significant popularity through her work on platforms such as Instagram and YouTube, where she produces entertaining and personal vlogs in addition to publications in other formats such as carousels on Instagram.
12. Begoña Pérez (1.8m on IG, 61.9k on TikTok)
One of the influencers specialized in domestic organization most relevant is Begoña Pérez, better known as La Ordenatriz. Begoña has managed to become a national reference in order and cleaning issues, especially highlighting on social networks. She is also a recognized face on television, radio and press, she is considered the “Spanish Marie Kondo”.
13. Sergio Peinado (1.6m on IG, 1.7m on TikTok)
Sergio Peinado is one of the most followed Spanish fitness influencers, known for his work in bodybuilding and physical training. He has gained great popularity through social networks, especially Instagram, where he shares fitness content, training routines and motivational messages. Sergio inspires many followers to pursue their fitness goals through his content and personal example.
14. Daniel Illescas (1.4m on IG, 1.2m on TikTok)
Daniel Illescas is a model and TikToker born in Barcelona who has established himself as a prominent digital content creator, especially focused on his travels and lifestyle. Part of his fame is due to his grandmother with whom he has published numerous endearing videos that have won the hearts of his followers.
15. GymVirtual (IG at 2.2m, 1.5m on TikTok, 13.4m on YT)
We finished our ranking with Patry Jorda, fitness influencer founder and main trainer of GymVitual, an online training platform where you can learn to exercise at home. Patry began to gain recognition thanks to her YouTube channel “Secretos de chicas” where she shared beauty tips and in which, despite being inactive for 7 years, she still has 4.54M subscribers.
This has been our top 15 of the most relevant Spanish influencers thanks to their ability to generate original content, maintain an authentic connection with their audience and constantly evolve in the Spanish digital landscape.
We are sure that we will see them as an indispensable part of a multitude of marketing actions such as branded content or advertising through TikTok Ads or YouTube Ads, among other options.
If you also want to include influencer marketing in your business, do not hesitate to consult with us, at 2btube and through our influencer agency we can offer you the best profiles and take care of the entire collaboration and campaign launch process.