The success of podcasts and audio series is nothing new. For several years we have been seeing how users and creators are betting on this format that, according to Spotify data, its consumption in Spain has grown by 106% in the last year and more than 40% of its Spanish users listen to them.
What’s more, according to the Digital Audio study by IAB Spain, there are already more than 19.3 million listeners listening to content in audio format and, of these, 54% consume podcasts regularly, now ranking as the third most listened to format, after digital music (77%) and live online radio (61%).
Therefore, it is not surprising that creators of digital audiovisual content such as youtubers, tiktokers, instagramers and even offline world stars such as journalists, actors or actresses have joined this trend.
And, just as the big video OTTs like Netflix, Prime Video or YouTube are betting on the production of their own content; podcast or audio series platforms are also launching their “originals”. This is the case of Spotify, Deezer, Podimo and Sybel; who have relied on 2btube to produce exclusive content for their platforms.
Our differential value is that through our podcast production agency we not only devise formats that are successful among digital users, but we can also take care of the entire production of the content; since we have a complete team of scriptwriters, producers, filmmakers and editors; in addition to recording sets in our offices. In addition, all our content always stars influencers, as we firmly believe that this is the best way to connect with the online audience, because they are the stars of the new generations. This allows us to already have a fan base of the podcast from the first minute of its launch, because the followers of the influencers are a loyal audience who always want to have more content from their favorite creator available.
For Spotify our podcast production agency has created “Nocturnal Mysteries”, a series of 30 episodes starring the influencer Oxlack, who has more than 4 million followers across his social networks. In each program, Oxlack spends the night in the most mysterious places in Mexico to discover if the legends that exist are true or false. In addition, his experience is complemented by interviews with historians, anthropologists and real testimonies.
The program is recorded in binaural sound, using high-sensitivity holophonic technology to capture sounds that escape the perception of the human ear. The editing and post-production of the episodes has been carried out by 2blatam, our headquarters in Latin America.
You can listen to Nocturnal Mysteries here:
Sybel is a startup of French origin with more than one million users and, in its Spanish version, you can already enjoy “Story Time”, a program with exclusive testimonies from the influencers Lidia Rauet, Dyan Bay, Celia Dail, Selena Milán and Cristian Gámez.
In them, they tell their “first times” as a confession, secrets they had never told before. It starts from the premise that we always have a first time or a story that we will remember forever, as is the case of the first time that Selena Milán had a crazy night on a stage of a Drag Queens show; the first time Cristian Gámez fell in love with a boy; the time Lidia Rauet went into a store to buy a bird and left there with the dog that changed her life or how Dyan Bay always broke any electronic device that they gave her and had to invent stories to avoid a good scolding…
Discover these and other secrets of these influencers here: https://sybel.co/es/audio/audioserie/story-time/
In this podcast you will become a witness to true True Crime stories, you will move to the moments before the murder and you will enter those lives that were taken too soon and whose crimes took a long time to solve. Eva Blanco, Jane Britton, Stephanie Isaacson, Tammy Homolka… These are just some of those stories. What is the reason for their tragic end? An accumulation of misfortunes or the calculating mind of a murderer?
In this podcast, Nekane FlisFlisher, art historian and writer, who opened her YouTube channel more than 7 years ago and who became known thanks to her section of “paranormal” videos, is the narrator of these macabre stories about real murders, which you can now listen to completely on the Podimo platform.
At 2btube we develop the creation of podcasts from start to finish: from the creative idea to the production, through the collaboration with influencers and the management and dissemination of each episode. Thanks to our podcast production agency and the rest of 2btube’s services, we offer a 360º service to brands.
At 2btube we have our own studios where we make professional recordings with the participants in each episode. Through our audiovisual content producer in house, we can also film each episode and post-edit it so that in addition to being heard it can also be seen on the main platforms and social networks, thus reaching a wider audience.
Thanks to our influencer marketing agency we manage the collaboration with influencers who become presenters and ambassadors of your podcast or who make occasional appearances. In this way it is possible to connect with their followers and increase the reach of each episode through unique content.
Our expertise in social media management makes it possible for us to take care of the promotion of each episode on the most relevant platforms for your brand. In addition, we can also add an extra of advertising on social networks through paid media campaigns to segment the audience you want to target as much as possible.
There are four productions that we have made, from our headquarters in Ecuador, for the Deezer platform. At 2blatam we produce enchufe.tv, the number 1 Spanish comedy channel in the world with more than 58 million followers and these original productions for Deezer are made by the same team. Thus, although the podcasts contain varied stories, they have in common the characteristic humor of enchufe.tv:
“National Enchugraphic”
Parody of nature documentaries in which different and exotic “species of people” in Latin America are explored. These mockumentaries are narrated by the expert researcher Steve Corwin played by Christoph Bauman, who delves into our “wild world” to analyze and describe, scientifically, these particular species in everyday environments. This podcast has 8 episodes of 15 minutes and can be heard here: https://www.deezer.com/mx/show/3196642
“Trastramoya”
Sergio Ponce De Léon brings us the worst of trash TV to this podcast in the format of a entertainment program that pretends to be cultural: “Trastramoya”, the talk show that reveals the behind the scenes of enchufe.tv. He and his guests tell us the slightly exaggerated, almost, almost real gossip that we like so much. In “Trastramoya” you can hear the drama behind the comedy.
Link to the podcast: https://www.deezer.com/mx/show/3350832
Why me?
The story we are going to hear in this podcast is not terrifying. Nor is it tragic. It’s absurd! And worst of all: it’s real. The victims of the events tell us what happened to them in this dramatized production with which we will all feel identified. Thus, Charlie Ray presents us with a compendium of pathetic situations, as absurd as they are real. He guides us towards the real testimony, of someone who went through great shame or a ridiculous situation; an anecdote that, in general, we tell in a bar and beer meeting. This podcast contains stories that can happen to anyone, even you. You can listen to it here: https://www.deezer.com/en/show/4526917
“The last beer”
It tells the story in which a strange bacterium has eaten all the barley in the world and, since without barley there is no beer and without beer there is no social order, this catastrophic event has caused the end of the world. The few who survived formed savage tribes, diabolical sects and there are rumors that a few became cannibals. Our four friends Pableins, Oscarín, Juanpi and Carlitos have managed to survive this post-apocalyptic world thanks to teamwork. Although they are already accustomed to this cruel world, they want beer to return so that everything returns to normal, since it is impossible for them to flirt without a drop of alcohol.
These clumsy friends will steal the last beer from a fanatical sect of sober and murderous monks, led by a delirious drunk. The friends must escape from the monks so that the world recovers the beer. Is it or is it not an argument that has aroused your curiosity? Listen to it here: https://www.deezer.com/en/show/3663737
Having a podcast agency specialized in the creation of content is a competitive advantage when creating unique and innovative formats.
If you want to start your podcast creation strategy, do not hesitate to contact us! We will be happy to jointly analyze your objectives.
“If we add to the growing trend that we are seeing in the consumption of content in audio format, the ability that influencers have to bring traffic to any digital platform, we have the key to the success of content such as the ones we are producing for the main audio platforms in the world” explains Fabienne Fourquet, CEO of 2btube. “We are experts in creating content to connect with the young and digital audience, which is why these companies have bet on 2btube”.
