Growing on YouTube isn’t just about posting videos: it involves understanding how the algorithm works, the importance of keywords, and the best practices of YouTube SEO, in addition to a strategic and constant approach.
In this article, from 2btube, we will explain how to implement effective strategies to stand out on the platform, maximize your reach, and, above all, grow your channel. If you are looking for how to grow on YouTube from scratch or sustainably, keep reading!
How to Grow on YouTube Step by Step?
Growing on YouTube requires a strategic and well-structured approach. It is not enough to upload videos randomly; it is necessary to know in depth how the platform works, implement practices that optimize the performance of your content and, at the same time, explore tools such as Content ID to protect your copyrights or monetize on YouTube, and above all, maintain consistency.
As official partners and YouTube experts, we present a detailed step-by-step guide to help you increase the visibility of your channel and achieve sustainable growth on YouTube.
1. Understand the YouTube Algorithm
The YouTube algorithm plays a crucial role in the visibility of your videos. Understanding how it works is the basis for developing strategies focused on how to grow on YouTube.
First, you should know that the algorithm prioritizes content that keeps users on the platform. This means that metrics such as viewing time, retention rate, and interaction (comments, likes, and shares) are fundamental.
In addition, the algorithm favors videos relevant to user searches. Therefore, integrating relevant keywords in your titles and descriptions increases your chances of being recommended.
2. Research Keywords
Keyword research is essential to building a solid YouTube strategy.
Use tools like Google Keyword Planner, Semrush, or YouTube itself to find keywords related to your channel’s content. Once you discover the relevant keywords, include these keywords in your titles, descriptions, and tags to make your videos more easily found.
3. Optimize your Videos with SEO
YouTube SEO is essential if you want to maximize the reach of your videos. Optimizing every technical aspect is what can make the difference between a video that goes unnoticed and one that goes viral.
Use SEO for titles and descriptions, your main allies to position your videos. Use relevant keywords naturally in the titles and make sure they are eye-catching.
In the descriptions, provide a detailed summary of the content and add additional keywords. Including links to your social networks or other videos on your channel can also improve interaction and time on your channel.
In addition, using specific and related keywords in the tags will help you classify your videos correctly and better position your content.
4. Take Care of the Image of your Thumbnails and Tags
Thumbnails are other key elements. An attractive, visually clear thumbnail that reflects your content increases the chances that users will click on your video.
These details not only improve the user experience, but also increase your visibility in search results, resulting in growth on YouTube.
5. Optimize your Channel
Your channel is your cover letter on YouTube, so it is essential to optimize it if you are looking to grow on YouTube quickly. Use a professional profile photo and a banner that reflects your brand identity, maintaining an attractive visual identity. Be sure to include a clear and attractive description that incorporates keywords, in addition to linking your other social networks.
Organize your videos into thematic playlists to improve the user experience and increase viewing time. You can also set a featured video that represents your content.
6. Take Advantage of YouTube Shorts
Also, don’t ignore the opportunity offered by YouTube Shorts. These short videos are designed to quickly capture the audience’s attention and are an excellent tool for attracting new subscribers.
Use Shorts to complement your main content, such as teasers of your long videos or quick answers to frequently asked questions from your community. By integrating Shorts into your strategy, you can take advantage of the momentum that YouTube gives to this format to grow on YouTube faster.
Create Quality Content
The quality of the content is what will really make you grow on YouTube. It is not enough to have a good keyword strategy if the videos do not add value to your audience. To stand out, it is essential to offer content that is useful, entertaining or inspiring, depending on the focus of your channel.
In addition to quality, consistency in publishing is key to building a loyal audience. Establish a publication schedule and stick to it, as this helps your audience know when to expect new content and reinforces the YouTube algorithm by showing your regular activity on the platform.
In short, publishing frequently, without sacrificing quality, improves your chances of appearing in the recommendations and builds loyalty with your community.
How to Grow on YouTube from Scratch?
To stand out, you need to implement certain strategies that help you increase your reach and strengthen your community. Here are some effective tactics and recommendations that will help you grow your channel quickly.
Publish at Key Times
The time you publish your videos influences their performance. Identify when your audience is most active using tools like YouTube Analytics and schedule your posts at those times.
Publishing at the right times can make a big difference in the initial visibility of your videos, which influences how the algorithm recommends them.
Calls to Action
Including clear calls to action in your videos is a simple but effective YouTube strategy. At the end of your videos, invite your viewers to subscribe, like, or leave a comment.
You can also direct your audience to other videos on your channel, which will increase viewing time and strengthen your strategy to grow on YouTube quickly.
Interact with your Community
Fostering interaction with your community is one of the best ways to build a loyal audience. Respond to comments, thank your followers, and listen to their suggestions.
Frequent interaction not only improves your relationship with viewers, but also sends positive signals to the YouTube algorithm.
Collaborate with other YouTubers
Collaborating with other content creators is a great way to reach new audiences. Find YouTubers in your niche with similar interests and plan joint projects that benefit both parties.
Collaborations also strengthen your positioning as a creator and can be a powerful tool for growing on YouTube.
Take Advantage of your Social Networks
Social networks are a key ally to promote your videos. Share snippets, stories or posts related to your content on platforms like Instagram, X or TikTok to attract more viewers to your channel.
Be sure to use related hashtags, such as strategies to grow on YouTube, to reach a wider audience.
Monitor your Results
You can’t improve what you don’t measure. Therefore, the best strategy to grow on YouTube is to monitor your results; it is essential to refine your strategies, and achieve your goals.
Analyze your Metrics
YouTube Analytics provides you with detailed data on the performance of your videos and the interaction of your audience. Pay attention to metrics such as viewing time, click rates and audience retention.
This data will help you understand which strategies are working and what aspects need improvement.
Adjust your Strategy
If a strategy does not give results, try another approach. The key to growing on YouTube is adaptation. Experiment with different video formats, themes or styles until you find what resonates with your audience.
Remember that growing on YouTube is a constant process. With dedication and the right strategies, you will be on the right track to achieve your goals. Start today!
Do You Want to Start Growing on YouTube?
At 2btube, we have more than 10 years of experience supporting creator channels, companies, institutions and media to achieve their goals and grow on YouTube. If you want more information, get in touch with our team! We will offer you advice and consulting without obligation.
As official YouTube partners, we have advanced tools for Content ID management, claiming copyrights or monetizing on YouTube. In addition, our team is expert in social media management, content optimization to help you maximize the reach of your videos and increase your audience thanks to the strategies to grow on YouTube.
Contact us and let’s grow your channel together!