2btube has announced an extensive list of new video projects at MIPCOM. This content will mix digital talents with high-level production; its objective will be to connect with the youngest and most digitally native population and will be published worldwide through digital platforms, cinema, or television.
“We are delighted to announce at MIPCOM our most ambitious productions to date for the main digital platforms and for theatrical release”, said Bastian Manintveld, Executive President of 2btube. “Thanks to the talent and commitment of our team, we have been able to turn 2btube into a solid and robust business with great prospects for the next five years”.
Facebook Watch
One of the most outstanding projects is the production of four exclusive series for Facebook. 2btube thus becomes the only partner chosen in Spain to participate in the new Facebook Watch financing program that is being developed in several European countries (United Kingdom, France, Germany, Italy, and Spain) this quarter.
As Facebook has just announced also at MIPCOM, this initiative brings together renowned digital publications with creators and public figures who have established large communities of followers on their social network.
In Spain, 2btube has selected leading local digital talents and Facebook pages with millions of followers to publish weekly four-minute videos. Each production will have a total of 8 episodes that will be published in November and December of this year.
The projects that 2btube is producing for Facebook Watch are the following: -Menú < 20: influencers and celebrities such as singers Natalia Rodríguez and Soraya Arnelas, comedians Agustín Jiménez and Eva Soriano, personalities such as chef Paco Bello or the presenter and crafts idol Jordi Cruz Pérez, participate in cooking challenges against the clock, with very limited budget and ingredients, in this program presented by La Pelo and which will be published in Cocina Facilísimo.
See here Menú < 20
-Amor superdotado: fiction series about an international convention of gifted young people, in which they will discover that love is not related to intelligence and that, despite their brilliant minds, they have much to learn about feelings. It is written and directed by Roberto Pérez Toledo, a renowned Spanish screenwriter and director who owns the popular Facebook channel “Mi Vida Rueda”. Among his most famous films are “Como la espuma” and “Seis puntos sobre Emma”. In addition, the series stars Martina D’Antiochia (actress and influencer who recently participated in the latest film by Santiago Segura) and the young Spanish actor Daniel Arias.
See here Amor Superdotado
-Epic Roomates: animated series by Academia Play and dubbed by Destripando la historia, where historical figures such as Cleopatra, Frida Kahlo, Albert Einstein, and Nikola Tesla, among others, become roommates.
See here Epic Roomates
-Intercepta2: telephone prank contest that will pit comedians Jorge Cremades, Antón Lofer, and Polifacético against participants randomly chosen on the street.
See here Intercepta2
“At 2btube we are very proud to be part of the Facebook Watch program. This opportunity allows us to create content with some of our most outstanding talents and cover a wide range of formats, ranging from fiction to animation, through street jokes or cooking challenges. We are part of a project in which we do what we do best: connect with young audiences through contemporary and high-quality storytelling”, says Fabienne Fourquet, CEO of 2btube.
First feature film
2btube has presented the launch in November of the film “Dedicada a mi Ex”, originally produced for Latin America by its subsidiary Touché Films, the producer of the successful comedy channel enchufe.tv, and by Dynamo, the producer of “Narcos”. The film will be released in Mexico, Ecuador, Peru, and Colombia and will be distributed by Sony Pictures, among others.
YouTube Originals
In addition, last month, 2btube and Touché Films announced at YouTube’s Brandcast in Mexico the production of an exclusive miniseries for YouTube Originals. The series is currently in production and is scheduled for release in 2020. It will feature the participation of part of the enchufe.tv team, the most successful Spanish-language comedy sketch channel with more than 35 million followers on YouTube and social networks, and will mix a great comedy and adventure story. This miniseries is one of YouTube’s most ambitious projects in the territory to date.
New partners to make premium productions
Touché Films also recently announced an agreement with MoJo Global Arts, a production and representation company created by industry veteran Morris Ruskin, and director, screenwriter, and producer Jordan Walker-Pearlman to develop and produce premium content for the Spanish-speaking market.
In Europe, 2btube has signed a co-production agreement with Lacoproductora, to work together on several productions that will be announced at the end of this year. Lacoproductora is a new Spanish production company founded by José Miguel Contreras, one of the best-known communication entrepreneurs in our country. Throughout its short history, this company has already produced successful series for HBO and Movistar+.