The figure of the content creator has become one of the most relevant in the digital world, but it is also a key piece in many strategies of influencer marketing that are carried out online. If your business is thinking of doing a collaboration with one of these Internet personalities, you will be interested in knowing what their profession consists of. Or your company may be considering becoming a content creator. In any case, this article can help you to fulfill your objective.
What is a Content Creator?
A content creator is a person who is dedicated to generating and sharing their publications on one or more digital platforms. Their focus is on creating multimedia material that attracts the audience, so it can be designed for entertainment, to inform or even educate their followers.
There are different types of content creators, and you can find profiles with digital products in video, in the form of articles, in photos, in podcasts or even in ebooks or posts on social networks. But they all have in common knowledge about the topics they talk about, they possess a charisma and an excellent communication capacity.
Although these creators also interact with their audience, social networks are only part of their activity. Their mission is to share their know-how in an authentic and creative way, not just gain followers. That is why we can find channels of all kinds of themes and with different profiles such as cultural influencers, gastronomic influencers or fashion influencers.
Types of most Common Content Creators
There are numerous types of content creators, which can often be classified by the platform where they generate their digital products. In this way we find youtubers, instagramers, tiktokers, etc.
But the most common thing is to categorize a creator by the kind of content they produce. So we can find:
- Organic content creators: including copywriters and bloggers, specialized in writing for blogs, articles or web pages. Its main function is to contribute to SEO strategies, including SEO on YouTube, and generate persuasive content.
- Video creators: such as youtubers who create tutorial videos, vlogs or other content for YouTube; streamers who do live shows on platforms like Twitch or Kick; and tiktokers who focus on short videos and viral content.
- Audio creators: these are known as podcasters, who, although they focus on content in sound format, lately also record their podcasts to create audiovisual content.
- Visual creators: are the photographers and graphic designers who focus on audiovisual productions and visual digital content (images, drawings, designs, photos, etc.) on platforms such as Instagram, X or Pinterest, even creating advertising content such as Pinterest Ads.
- Creators on social networks: known as influencers, are characterized by having a great presence in social media, such as TikTok or Instagram. In addition to sharing their creations, they usually make collaborations with brands such as branded content campaigns.
In addition to these categories of more popular content creators, this term also covers other professionals. We refer to educators and coaches, dedicated to creating training content and guiding their audience, but also to writers, novelists, musicians and artists.
What are the Main Functions of a Content Creator?
Now that you know that a content creator is dedicated to generating original and strategic digital content for the different digital platforms, you are surely curious to know what their work specifically consists of.
The main functions of content creators are:
Produce Content
The most important function of every creator is to produce quality content in different formats, such as taking and editing photographs, recording videos or audios, writing texts and headlines oriented to SEO.
Design Content Strategies
Content creators must thoroughly document themselves on the topics they will talk about, analyze current trends, such as the success of vertical video or viral content, and investigate the public to which they are directed. They are also responsible for developing a strategy with the topics, formats and moments of publication.
Meet Marketing Objectives
The content they create is specially prepared to connect with the public, generating trust and increasing the visibility of the topic they are dealing with, such as a brand, a product or an idea.
Monetize Content
An essential part of the work of a content creator is to monetize their social networks or publications, which can be achieved by placing ads on YouTube channels or in blogs, getting sponsors, selling merchandising, offering subscriptions, etc.
Manage and Analyze What Has been Produced
The work of the creators does not end with the elaboration of the content, but they must also plan its promotion and distribution. It is also part of their functions to collect metrics and analyze the results of their publications.
Content Creators vs Influencers: What Differentiates Them?
In 2024, more than 13,600 influencers had more than 100,000 followers on one of their networks, so it is normal that companies want to take advantage of their popularity to reach new markets or connect more deeply with their audience. However, is an influencer the same as a content creator?
It is very common to talk about content creators and influencers as synonyms, in fact, both figures share certain similarities that makes distinguishing them not easy. However, these are their main differences:
They Have Different Strategic Objectives
While a content creator makes publications with original and personal material, through which he entertains, teaches or inspires his followers, influencers use their closeness with the public and their credibility to influence their opinions through recommendations of products or services.
The Level of Engagement of each one is Different
Content creators have a very loyal group of followers, although it may not be very numerous. On the other hand, although the relationship of influencers with their audience is equally authentic, the interaction is more frequent. In addition, they usually have a higher number of followers, so the engagement they offer is greater.
The Duration of the Collaborations is not Usually the Same
In general, and with some exceptions, brands prefer to make specific collaborations with content creators, obtaining fewer publications, but of higher quality. Influencers, on the other hand, have a more active participation in the campaigns, with which over time they can maintain a long-term relationship.
Disparate Content and Platforms
The most common thing is that a content creator selects a platform (YouTube, Twitch, Spotify, etc.) to work, although they can publish on several. Influencers, for their part, prefer social networks, such as Instagram or TikTok, where they have great recognition and interact with their audience immediately.
How Can a Content Creator Help your Business?
The almost perfect online reputation of content creators, their huge follower bases and their credibility, are some of the most desired aspects by companies, who hope to be able to use them to sell their products or offer their services, thus boosting their conversion funnel.
That is why every day there are more companies that establish strategic alliances with these professionals, since they also benefit them in other ways.
Benefits of Collaborating with a Content Creator
Having a content creator can benefit your brand in different ways:
- Boosting your digital presence: will design a plan that includes publications (blog, videos and infographics), that promote your company online.
- Generating quality content: will create original and valuable material for your website, blog and social networks, improving your brand image.
- Improve SEO positioning: the content that will produce will help your website to rank better in search engines.
- Increase engagement: will also develop content for your audience, increase interaction with your users and build customer loyalty.
- Establish yourself as an expert: you will be able to generate valuable content for your sector, which will position your brand as an authority on related topics.
Your Business Can also Become a Content Creator: how to Do It
The generation of quality content is a growing activity, therefore, many businesses have decided to develop their own multimedia products in order to educate or entertain their audience.
Creating your own content will not only allow you to gain reputation in your sector, but also will turn you into the source of knowledge to which users will turn in search of information.
To become a content creator, you just have to follow the following steps:
- Define your specialty and audience. Identify the topics in which your business is an expert and the audience you want to reach. Focus on sharing knowledge about your sector, product or way of working that adds value to your audience.
- Develop a content strategy. Create a publication plan consistent with your marketing strategy and define the tone of communication. Set clear objectives, such as generating brand awareness, building customer loyalty, getting leads…
- Choose the right platforms. Select the digital channels that best suit your audience and type of content, whether it is a blog, some social networks, a podcast or videos.
- Produce quality content. Create original, relevant and valuable content for your audience. Use different formats such as text, images, videos or infographics depending on the platform on which you publish.
- Optimize for SEO. Adapt your digital content to improve its visibility in search engines, using keywords and optimizing elements such as titles and descriptions.
- Analyze and improve. Use different analysis tools to measure the impact generated by your content and make the necessary adjustments to your strategy according to the results.
- Interact with your audience. Manage your community of followers, responding to their questions and comments, and encourage interaction to build lasting relationships.
- Stay updated. Investigate market trends and news from your sector to always be able to create relevant and current content.
Consider what your specific objectives are when choosing between content creators and influencers, opt for a strategy that combines both to maximize the benefits of your influencer marketing campaigns or, if you prefer, be your own content creator.
In any case, whenever you need it, 2btube can help you with the task of creating content or putting you in contact with influencers and creators thanks to our influencer agency and our audiovisual production company. Contact us and boost your content strategy!