At 2btube, we have signed an alliance with the Live Shopping technology platform I-Lish to promote the professionalization of this new digital marketing format and offer brands a more complete value proposition focused on conversion through direct online sales.
This live shopping model combines entertainment streaming video and e-commerce. Hence, a new term has emerged to define this type of content: entretainmerce or shoppertainment (entertainment + ecommerce) which, according to the study “The potentials of live streaming ecommerce” by AliExpress and Forrester Consulting, is of interest to 78% of Spanish consumers.
As we explained in this article, it is a show in the purest television style in which an influencer presents products, tests them, explains their characteristics and responds to questions from viewers through a live chat, while generating a series of dynamics such as discounts or special offers. In short, an experience and a way of relating to the unique and innovative brand that is expected to revolutionize e-commerce in Spain, as it is already doing in other markets.
“This integration with 2btube will allow us to maximize the quality of our Liveshopping proposal for brands. Their catalog of talents, their team and their experience in video-streaming, as well as the advantage of having their own production studios, will mean a qualitative leap in this type of broadcast. We expect better conversion and more sales for our clients”, explains Pablo Pagador González, Co-Founder and CEO of I-Lish.
According to this platform, the conversion rate during these live contents can be between 15% and 30% on average, in addition to reducing the return rate by up to 50%. This is because with its technology, the user, in addition to being able to see how an influencer they trust interacts with a product and resolves their doubts, can obtain the product they are seeing, directly and with a single click, at that moment, which makes it easier and more likely to finalize the purchase.
“I-Lish’s innovative platform allows for a unique, more current, simple and, above all, as demanded by younger audiences, shopping experience. And with the statistics it offers, a brand can learn from customers, their tastes and behaviors, instantly”, says Blanca Rabena Camuñas Director of B2B Services and Paid Media at 2btube.
Thanks to this collaboration between I-Lish and 2btube, brands will have a turnkey product to promote their products among their target audience, through the use of influencers and also achieve direct conversion to purchases, thanks to the I-Lish technology that connects to the website from which they are for sale. For its part, 2btube will contribute its experience in the management and professional creation of online content, with its own studios for the realization of these live broadcasts and a catalog of more than 100 influencers in Spain.
#LiveShoppingDay
To publicize this alliance and demonstrate all the power of Live Shopping, we organized a face-to-face event in which we explained the operation and possibilities of this strategy. In addition, attendees were able to experience a Live Shopping live in front of and behind the cameras.
Here you can see the video summary of what we have been talking about at that event:
Throughout 2023 we will be doing different multi-brand Live Shopping live, associated with events as relevant at the sales level as Father’s or Mother’s Day. If you want your brand or product to be part of any of these live broadcasts, please contact us.