One of the most important pillars of marketing and digital advertising are paid search engine ads, especially on Google, the most widely used worldwide. This type of advertising not only serves to attract traffic to advertisers’ websites, but also gives visibility to brands and reinforces their online presence.
For this reason, any help in managing campaigns in search engines is welcome, and one of the most suitable tools for this is Search Ads 360, a platform through which you can create and manage advertising campaigns of all kinds on Google easily and efficiently. In today’s post we tell you what Ads 360 is and how it works, so you can understand its key aspects when using the tool.
Search Ads 360: What is it?
Search Ads 360, also known as Ads 360 simply, as Ad 360 or SA360, is a fundamental tool for advertisers looking for ways to improve performance and reduce the time spent on paid searches, which is achieved through intelligent algorithms and automation of the bidding process. Therefore, Ads 360 has been created to simplify the workflow of those in charge of digital marketing for companies.
This business solution not only allows you to develop and monitor ads, but also provides detailed reports on the performance of each of them, essential to be able to take the necessary measures to optimize campaigns. This improves our SEM advertising (Search Engine Marketing) strategy as a whole.
Most Important Features of Ads 360
If you’re wondering how Search Ads 360 manages to maximize the production and control of advertising in search engines, below we review its main features:
- Cross-channel management: from the SA360 platform you can have all your company’s advertising campaigns centralized, even when they are carried out in different search engines. This maintains coherence between all actions.
- Bidding systematization: bids are made in real time on the desired keywords and according to the set objective, such as cost per click (CPC), per acquisition (CPA) or per return on advertising investment (ROAS).
- Reports and analytics: this computer system provides many metrics to evaluate performance, such as cross-engine reports, on bidding strategies, attribution models, customizable dashboards, budget management, etc.
Integration with other Google tools: as part of the Google environment, Ads 360 can be seamlessly integrated with other products of the brand, such as Google Analytics or Google Display & Video 360 (with various formats and creatives such as vertical video).
How Does Ads 360 Work?
The main problem that many digital marketing departments have had to face is controlling and monitoring large amounts of ads and campaigns in the different search engines or on social networks. However, with Search Ads 360 you can manage all advertising actions on the Internet from the same account and platform.
It is enough to create an agency network through which you can manage several advertisers at once. Each advertiser, in turn, will have its own set of search engine accounts and advertising campaigns, its user groups, its specific reports, as well as the possibility of changing the account settings.
The operation of this instrument is based on an API connection, that is, a set of commands that computer programs use to establish connections with each other. And it is that, both Ads 360 and the search engines themselves use these APIs to exchange all kinds of information over the Internet, such as the configuration of campaigns, the ads to be published or the keywords to be used. By connecting to a search engine through an API, you can create advertising campaigns and manage them from the platform, making the changes and modifications you introduce reach the search engine automatically.
Why should You Use Search Ads 360?
If you want to reach different types of specific audiences, create and manage your ads, Search Ads 360 is what you need. This tool is essential, as it allows you to constantly refine marketing strategies, thanks to the multiple comprehensive reports generated from data obtained in real time.
By using information updated instantly, along with the technology that allows the automation of the bidding system on Google, Ads 360 is the ideal solution for making decisions aimed at increasing the performance of campaigns.
In addition, this Google solution has a series of functions that make the work of marketers more productive, such as:
- Check and compare the performance of each ad or Ad 360, as well as that of the destination websites.
- Develop automated advertising campaigns through the use of real-time information flows.
- Makes complete lists of users who have already clicked on an ad previously, to whom to direct remarketing strategies.
- Develops more competent bidding strategies that make winning them much easier.
- Provides valuable information on the profitability of advertising investments and the achievement of objectives.
And the list of features continues, which shows why you should use the Search Ads 360 platform from now on.
How is Ads 360 Applied in Advertising Strategies?
As we have been pointing out throughout the post, SA360 is the essential element to improve the performance of advertising campaigns, but also to maximize the return on investment (ROI).
Some of the applications of Ads 360 in digital advertising strategies most relevant are:
Optimize Keywords
Search Ads 360 examines and keeps up to date the lists of competent keywords, identifying those that have the best performance and adding them to the corresponding campaigns, and eliminating or adjusting the bids for the words that have had or are having the worst results.
What’s more, you can take advantage of those less positive keywords to filter useless traffic and thus be able to redirect ads.
Manage Bids in the Bidding System
With SA360 you have the ability to automate bids according to the type of performance objective you intend with each strategy. In this way, the offers you make will always be the most optimal.
Although this program is capable of receiving data in real time and adapting to it automatically, we recommend that you review the productivity of your campaigns and the reports of the tool from time to time in case it is necessary to make any adjustments.
Budget Management
When planning any advertising action, it is necessary to have a budget and make the necessary allocations. Well, with Ads 360 you can allocate the amounts you deem appropriate according to the performance of each campaign, so that those that offer the best results receive more capital.
You can even establish guidelines within the budget management function of SA360 so that the adjustments are made automatically.
Analyze the Competition
This management platform can also be used to monitor what your competitors are doing, as well as what keywords they are using, in what positions their ads and messages are, etc.
Through these metrics that you can gather with Ads 360 and the information that affects the bids, you can understand your competition more in depth.
Perfect the Landing Pages
The ads placed in search engines must be destined for relevant and attractive web pages, that work correctly and offer a good experience to users.
With the reports provided by Ads 360 you can make the content of this destination website informative, you can also reduce loading times and optimize the websites for mobiles.
Segment by Place and Time
Among the data that you can collect with Search Ads 360 is which geographical locations have the highest productivity for campaigns, so you can adjust the bids to be made in these areas, instead of the places with lower performance.
In the same way, you can also know the time in which users are most active, which will allow you to make the relevant changes in the bid settings for specific hours or days of the week.
Through the implementation of Search Ads 360 in your advertising campaigns, you can manage them in an integral way and make decisions that improve their performance and, in turn, allow you to achieve your advertising goals.
At 2btube, as experts in digital, audiovisual and influencer marketing campaigns, both in search engines and in social networks, we can help you in creating better ads and digital campaigns that you can manage with Ads 360. So if you need to boost your strategy, contact our team and we will give you advice without obligation!