Susana Yábar

Susana Yábar is one of the most prominent fitness influencers among the Spanish-speaking public. With an extensive career in television, she one day decided to change her career path to dedicate herself to creating digital content. Her YouTube channels currently have more than six million followers worldwide. Through them, she inspires thousands of women (and men) in their personal growth through her workouts, with the mission of helping them feel that confidence is their best makeup.

A journalist and comprehensive communications expert, Susana Yábar has developed her professional career in media outlets such as TVE, Telecinco, and Antena 3. After almost two decades in television, working on programs such as Supervivientes and Españoles por el mundo, in 2013 she began her career as a content creator and opened her first YouTube channel on a topic she loves: fitness. The channel is aimed at anyone who wants to tone their bodies with simple exercises and includes all kinds of routines to motivate her followers to do it wherever they want.

Over the years, Susana has opened several channels, with the same style of content but in other languages, and currently has over 6 million subscribers across all of them. Additionally, on her website and the rest of her social media channels, in addition to the ever-present fitness program, she expands her content to include topics related to travel, beauty, and nutrition.

Thanks to this, Susana has positioned herself as one of the greatest fitness influencers, regularly collaborating with media outlets such as AR and Marie Claire, and being the face of prestigious brands such as Danone, Biotherm, MediaMarkt, Sony, and Banco Credial, among others.

Featured projects

  • Susana Yabar, along with her partner Stanley Sarpong, are the authors of the book “The Butterfly Challenge,” a health and wellness guide that helps readers achieve a healthy life in 28 days. View
  • They also have an APP – click to view with ad-free workouts, bonus content, recipes and tips, as well as exclusive monthly programs. Know more
  • And a clothing and accessories store with exclusive designs: cheerful and fun collections that convey their philosophy of life View

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