- 2btube’s new podcast explores creativity from the inside, through authentic conversations between creators, brands and platforms.
- The guest of the first episode is Jorge Ulloa (Enchufe.tv), a leading Latin American creative figure and International Emmy nominee, reflecting on the future of branded entertainment.
- Transatlantic format: alternating episodes between Latin America and Spain, connecting perspectives and trends across the Spanish-speaking creative ecosystem.
Madrid / Quito — January, 2026
2btube, the international group that has spent more than a decade redefining the connection between brands, creators and audiences, presents Generation 2b, its new bilingual video podcast that delves into the ideas, visions and innovations transforming entertainment across the Spanish-speaking world.
With an approach that blends strategic analysis and cultural insight, Generation 2b explores “creativity from the inside” through authentic conversations with creators, platforms and brands shaping how content is consumed today.
This is not about trends or virality. The podcast focuses on creativity, intuition and the decisions that drive the creator economy.
Fabienne Fourquet, CEO of 2btube, states: “For us, branded entertainment has always been about connection, not interruption. With Generation 2b, we wanted to take it one step further: to listen to the voices behind this transformation and understand what truly drives the creator economy from the inside.”
The first episode features Jorge Ulloa, founder of Enchufe.tv, one of the most influential Spanish-language comedy platforms, who reflects on the role of Latin America in redefining global entertainment through humor, authenticity and genuine connection with audiences.
According to Arturo Yépez, CEO of 2btube Latin America: “Starting with Jorge was a natural decision. He represents a new generation of creators: rooted in their culture, connected to technology and fearless in their creativity. Generation 2b is about those who don’t wait for the future. They build it.”
Each episode will alternate between Latin America and Spain, weaving a creative dialogue that spans continents — from Mexico City to Madrid, from Quito to Los Angeles — and celebrating the diversity of the Spanish-speaking creative ecosystem.
The first episode of Generation 2b is now available on Spotify and YouTube.
About 2btube
2btube is a leading international group in digital entertainment and branded content, specializing in connecting brands, creators and audiences through multi-platform strategies. With offices in Madrid, Mexico City and Quito, the company develops original content, manages talent and produces projects that reach millions of users every month. Its mission is to drive the growth of the creator economy in the Spanish-speaking world through creativity, data and flawless execution.
About 2btube Latin America
2btube Latin America is a digital strategy agency that connects brands, creators and platforms with Spanish-speaking digital audiences. It offers end-to-end services covering strategy, production, distribution, monetization and content optimization across social media and digital platforms for brands, media companies and content creators. 2btube Latin America also develops original IP (films, series and podcasts) under its 2bOriginals label.