Chat GPT and AI-based assistants have revolutionized the way we create digital content and develop a marketing plan.
The ability to carry out instant consultations, optimize content, and create both images and text has made Chat GPT an indispensable tool for developing strategies on all platforms.
Therefore, in this post we are going to analyze the possibilities that Chat GPT offers you as a digital marketing support and the essential precautions for its use in social networks.
What is LinkedIn Ads and why should You Pay Attention to it?
Let’s start with the basics: what is LinkedIn Ads and what is it for? It is LinkedIn’s advertising platform that allows you to display segmented ads within the largest professional network in the world. But we are not talking about just any network: here there are no viral videos of kittens, or morning routines, here people enter with a different mindset.
On LinkedIn, your ads are shown to professionals, purchasing decision-makers, executives, entrepreneurs, recruiters… That is, people with decision-making power, or who are actively looking to improve, grow, invest or collaborate.
Therefore, LinkedIn Ads, unlike other platforms such as Facebook Ads, Instagram Ads or YouTube Ads, is not for such a broad audience, and that is precisely what makes it so powerful. Because when you find the right audience, the impact is very high.
Is LinkedIn Only for B2b Companies?
There is a myth that we have to debunk now: LinkedIn Ads is not only for companies that sell to other companies (B2B) and do not have to be integrated exclusively into performance marketing strategies.
It can also work very well for these profiles and organizations:
- Brands looking for professional or institutional positioning.
- Educational centers that offer master’s degrees or specialized training.
- Freelancers and consultants who want to attract qualified leads.
- Professional influencers or content creators who want to grow with a valuable audience.
- Software, technology, legal, health, human resources, etc. companies.
The common denominator? People who value their time, their network and their reputation. And if that suits your proposal, LinkedIn Ads is your best ally.
How much Does it Cost to Advertise on LinkedIn?
Okay, here comes the least popular part: LinkedIn Ads is more expensive than other platforms. We are not talking about volume, we are talking about value per impact. You may pay more per click, but the return on a single conversion can be much higher.
It is not the same to sell a €30 course as it is to close a €3,000 consulting contract. LinkedIn is perfect for that second case.
At 2btube we help you optimize every euro. It is not just about launching campaigns, but about understanding the context, adjusting the segmentation, and testing different messages and formats that connect with that premium audience.
LinkedIn Ads Manager, how it Works
Let’s talk about the key tool for launching your campaigns: LinkedIn Ads Manager. It is the operations center from where everything that happens with your ads is created, launched and analyzed. If Facebook has its Business Suite, here the jewel in the crown is LinkedIn Ads Manager.
Is it complicated? No, but it is not a tool to improvise with either. The good thing is that it is very well structured, and if you know what you are looking for, it is quite intuitive.
From LinkedIn Manager you can:
- Choose your advertising objective (visibility, traffic, interaction, lead generation, etc.).
- Define your audience with super powerful filters such as sector, position, company size, level of experience or professional interests.
- Create and upload your ads, both in image, carousel, video –vertical video, horizontal, etc.), sponsored direct message, lead generation form… there are many options.
- Set your daily or total budget, as well as the duration of the campaign.
- See the results in real time with metrics such as impressions, clicks, conversions, CPL (cost per lead) or CTR (click-through rate) to analyze the conversion funnel.
- Make changes and improvements, depending on the results obtained, such as campaigns focused on retargeting or PPC (pay per click campaign).
One of the things we like most at 2btube is that LinkedIn forces you to think strategically. If you are not clear about your objective or your audience, the tool does not let you advance effectively, and that, although it slows you down at first, is what prevents you from throwing money away.
Types of Campaigns and Ad Formats on LinkedIn
LinkedIn Ads has established itself as the reference advertising platform for the B2B environment. Its segmentation capacity by position, company, sector or professional experience makes it possible to reach real decision-makers, with content designed specifically for them.
The main types of campaigns that you can launch on LinkedIn are based on the following objectives:
- Brand recognition: Ideal for generating visibility and notoriety among a professional audience. Here, reach is prioritized over action.
- Consideration: Includes campaigns with objectives of website visits, engagement or video views. They are perfect for positioning your brand as an authority in its sector.
- Conversion: Designed to get leads through integrated forms (Lead Gen Forms), content downloads, event registrations or directly conversions on your website.
Once the objective has been chosen, you can choose between several ad formats, which adapt to different objectives and creative proposals:
- Sponsored Content: Appears directly in users’ feeds, as if it were organic content. It can be a single image, carousel, video or event publication.
- Sponsored messages (Message Ads and Conversation Ads): Ads sent directly to the user’s inbox. Very useful for direct commercial proposals, events or lead generation. Conversation Ads allow you to offer interactive routes based on responses.
- Text Ads: Appear in the LinkedIn sidebar in a compact format. They have a lower cost, ideal for remarketing or low-budget campaigns.
- Dynamic Ads: They are automatically personalized with the user’s profile photo and name to capture attention. They work well to attract followers, visits to the company profile or leads.
- Video Ads: Recommended for corporate storytelling, presentation of solutions or professional testimonials. They offer a more complete visual experience.
How to Create a Campaign Step by Step in LinkedIn Ads
Launching a campaign on LinkedIn is a structured process, this practical guide allows you to do it step by step.
1. Access the Campaign Manager: From your LinkedIn advertising account, enter the Campaign Manager and select the appropriate account.
2. Create a new campaign: Select the campaign or group of campaigns where you work and click on “Create campaign”. Define the objective (recognition, consideration or conversion) according to your commercial goals.
3. Configure the audience: This is one of the strengths of LinkedIn, in this step you can segment by sector, position, job function, seniority, studies, company, professional interests and even LinkedIn groups. In addition, you can upload your own lists or create similar audiences.
4. Choose the ad format: Depending on your objective and the type of message you want to transmit, select from the available formats (sponsored content, message, text, dynamic or video).
5. Establish budget and calendar: Decide if you prefer a daily or total budget, set the bid (manual or automatic) and establish the start and end dates.
6. Create the ad: Write the text, upload the necessary images or videos and configure the forms if you are generating leads. Do not forget to preview before launching to ensure that everything is displayed correctly on all devices.
7. Measure results: Once active, your campaign will begin to show results. Use the metrics on the control panel to measure impressions, clicks, cost per result, conversion rate, and adjust according to the performance you observe.
Advantages of Advertising on LinkedIn
LinkedIn offers unique advantages that make it an essential platform for any B2B or high-level professional recruitment strategy:
- Precise segmentation: You can reach exactly the type of professional you want. From purchasing managers to CEOs in the technology sector, with total control.
- Professional context: The environment in which your ad appears influences how it is perceived. On LinkedIn, the user is predisposed to consume content relevant to their working life, which raises the quality of traffic.
- High quality leads: Lead generation campaigns on LinkedIn usually show lower conversion rates in volume than other platforms, but with much more qualified contacts.
- Advanced functionalities: LinkedIn offers integrated Lead Gen Forms, integrations with CRM and remarketing based on site visits, which allows you to automate complex commercial processes.
- Safe environment with less advertising saturation: Unlike other networks, LinkedIn maintains a controlled number of impacts, so attention to sponsored content is greater.
LinkedIn is not just a professional social network: it is a very precise advertising platform for those who know that a good campaign starts by choosing the right advertising space.
LinkedIn Ads for Companies that Want to Grow
If you have a company that offers services or products for professionals, you are wasting an opportunity if you are not on LinkedIn Ads.
We are talking about campaigns for:
- Generate qualified leads with native forms.
- Position your brand as a benchmark in your sector.
- Promote events, webinars or important launches.
- Reinforce employer branding.
- Impact your competitors and steal their focus (yes, it can be done).
And the best thing is that you can measure everything: impressions, clicks, forms, conversions… even interactions with your sponsored content.
As we mentioned above, it is the ideal platform for professionals and, unlike others such as TikTok Ads or Pinterest Ads, it is aimed at a more specialized niche by sectors.
Tips if You are Going to Start on your Own
Do you want to tinker before delegating? If so, here are some tips that are worth gold:
- Do not promote just any post, choose your star post.
- Define your objective very well. Recognition, traffic, leads?
- Do A/B tests. Change headlines, images or the target audience.
- Take care of the copy. It is not worth sounding informal here: be clear, professional and direct.
- Use LinkedIn’s native forms. They have better conversion.
- Prepare a follow-up funnel. It is not enough to get the lead: you have to nurture it.
LinkedIn Ads: where Businesses Find Their Place
As we have seen throughout this post, LinkedIn Ads is more than just a platform to advertise on. It is an open door to the professional world, where your message is not lost in the noise, but connects with those who really matter to you.
Whether you are a company that wants to grow in the B2B world, or if you are a creator who wants to do high-level branding… LinkedIn Ads can be your next big leap. And if you want to do it right from the beginning, at 2btube and as a social media advertising agency, we help you make a difference!