The Organizer You Need to Develop a Successful Strategy for your YouTube Channel
Audiences have been betting on digital video for years. The number of Spaniards between 18 and 44 years old who watch television has decreased from 11.6 million in 2015 to 9 million today. And it is not only that fewer people are watching linear television, but also that they are doing so for less time. The average time spent in front of the television has decreased by 20%, from 181 minutes in 2015 to 145 in 2020.
On the other hand, the reach on YouTube does nothing but increase. This platform now reaches more than 31 million Spaniards of all ages, which represents more than 82% of the country’s total population. In addition, YouTube has 8 million Spanish users between 18 and 34 years old, which represents more than 97% of the population of that age.
Therefore, YouTube represents a much greater opportunity than any other media outlet or social network to reach the Spanish audience through video content.
As YouTube is the leading online video platform and at 2btube we are experts in the creation and professional management of YouTube channels, we have decided to create a planner that includes all the necessary steps, fillable templates and explanations to create and optimize a channel on this platform.
And, we know that developing a strategy for YouTube, managing the channel professionally and tracking results is not an easy task. What are you waiting for to get our e-book? Download it here!
What are you going to find in this book?
Here is the index and some images:
1. Why a YouTube planner?
1.1.YouTube audience vs television
1.2.Unique characteristics of YouTube
2. Step 1: Strategy
2.1.Analysis of the current state of the channel
2.2.Objectives and action plan
2.3.Content strategy
Formats
Annual calendar
Monthly calendar
2.4.Branding Strategy
2.5.New ideas
3. Step 2: Channel Management
3.1.Video checklist
3.2.Video analysis
4. Step 3: Analysis of results
4.1.Monthly report
4.2.Final channel analysis
4.3.Have the proposed objectives been achieved?
5.Bonus track: How to combine this strategy with a global marketing plan and the strategy on other social networks?
6.Glossary of terms