Cultural influencers are gaining increasing relevance in a world where the dissemination of knowledge, traditions, and learning is available to everyone through social networks and other digital platforms.
These types of influencers not only stand out for their ability to entertain, but also for the positive impact they generate by transmitting values, history, art, and education. Along with other creators such as gastronomic influencers, they contribute to highlighting specific aspects of culture, such as food and culinary traditions.
In this article, we will explore who they are, what they do, and some of the best examples of cultural influencers who are leading this trend and how they can help you in your marketing strategy.
What are Cultural Influencers?
Cultural influencers are content creators who focus on topics related to culture, education, art, and travel. Unlike other influencers, their main objective is not only to entertain, but also to educate, inspire, and expand the knowledge of their audience.
These influencers address diverse topics, such as local traditions, history, literature, languages, and travel experiences that enrich cultural understanding.
In short, cultural influencers act as ambassadors of culture and education, leveraging platforms like YouTube, Instagram, and TikTok to connect with millions of people around the world.
The Role of Cultural Influencers in Dissemination
The main mission of a cultural influencer is to disseminate culture in an accessible way and attractive. This implies not only sharing information, but also presenting it in a way that resonates with diverse audiences.
In this sense, cultural influencers play a fundamental role in strengthening cultural identities and in promoting diversity. Specifically, these are some of the areas in which the content they create stands out the most:
Culture as a Connection Tool
Globalization has allowed cultures to interact in ways never before seen. Cultural influencers act as bridges between communities, helping their followers understand and appreciate the traditions of other regions.
For example, many cultural influencers document their experiences in remote places, highlighting cultural aspects such as gastronomy, music, and local customs.
Culture in the Digital Sphere
Today, platforms like YouTube and Instagram are essential for cultural influencers. These tools allow them to reach massive audiences and create multimedia content that combines text, images, and videos.
In this way, culture transcends the limits of the offline sphere, moving to the digital terrain and increasing its reach among the social media audience. Some cultural influencers also use TikTok to attract younger audiences, using dynamic and creative formats to teach about culture and education.
That is why brands see influencers as an increasingly attractive option for their marketing, branded content and advertising strategies, such as through TikTok ads, TikTok Shop or Pinterest ads.
Social and Educational Impact
The impact of cultural influencers goes beyond entertainment. By promoting continuous learning, empathy, and cultural appreciation, they contribute to the development of a more inclusive and educated society.
In addition, many collaborate with educational institutions and cultural organizations to bring their content to new audiences, expanding their reach and fostering collective knowledge.
Top 10 Spanish Cultural Influencers
In this selection we have chosen different cultural influencers recognized for their reach and impact among their audience through their content. Although video is one of the most popular formats among their publications, they also stand out for the quality of their images and carousels on platforms like Instagram.
Remember that this is just a small selection, but, if you are thinking of collaborating with cultural influencers, contact us and we will recommend the profiles that best fit your strategy.
1. Linguriosa
Elena Herraiz Medina, better known as Linguriosa on her YouTube channel, is a Spanish linguistic disseminator. With a fresh and accessible approach, Elena unravels linguistic curiosities, surprising etymologies, and grammatical particularities, combining academic rigor with a close and enjoyable style.
Through her videos, this cultural influencer not only educates, but also awakens interest in the Spanish language and other languages, fostering a love for words and their impact on culture.
2. La Hiperactina
La Hiperactina is another great example of a cultural influencer who uses digital platforms to educate. Her channel focuses on topics of science, history, and culture, presented in a deep but entertaining way.
La Hiperactina stands out for her ability to thoroughly investigate each topic, offering high-quality content that captivates her audience. With a focus on the connection between science and culture, this channel is an inexhaustible source of knowledge for those who want to expand their perspective on the world.
3. QuantumFracture
José Luis Crespo Cepeda is the renowned astrophysicist, scientific disseminator and influencer behind Quantum Fracture, a YouTube channel where he talks about various topics related to the world of physics.
With brief 2D animations, his YouTube content ranges from quantum mechanics to astrophysics. This cultural influencer is one of the most important Spanish-speaking scientific disseminators, thanks to his innovative approach and ability to connect with the public.
4. Ter
Ter is one of the most recognized Spanish cultural influencers on the scene. Known for her entertainment and art videos on YouTube, she stands out for her content related to architecture, her great passion.
In her most recent videos, Ter talks about the history, secrets, or curiosities of emblematic constructions such as the Great Pyramid of Giza, the Eiffel Tower, or even the iconic building of the Spanish television series “Aquí no hay quién viva”, always in an accessible and enjoyable way.
5. Spain Revealed
Spain Revealed is a channel dedicated to exploring the culture, gastronomy, and traditions of Spain. Hosted by James Blick, a New Zealander enthusiastic about Spanish culture, this channel has become a valuable resource for those who want to learn more about the country.
From destination recommendations to explanations of local customs, Spain Revealed inspires viewers to immerse themselves in the cultural richness of Spain. This channel also contributes to the panorama of Spanish dissemination and education channels, promoting knowledge in an accessible and attractive way.
6. Ariane Hoyos
Ariane Hoyos is a cultural influencer who has known how to combine her love for exploration and travel with a cultural and educational approach. On her social networks, she shares unique experiences about local and international destinations, highlighting the cultural richness of each place she visits.
From historical monuments to local traditions or curiosities, Ariane strives to show on TikTok the authentic side of each destination, inspiring her followers to travel with a purpose: to learn and connect with new cultures.
7. Jaime Altozano
Within the panorama of cultural influencers, Jaime Altozano stands out as one of the most influential and recognized musical disseminators in the Spanish-speaking world. Through his YouTube channel, he has managed to bring music and its complexity closer to a global audience, awakening curiosity in both beginners and experts.
His content ranges from detailed analyses of film, series, and video game soundtracks, to accessible explanations of concepts such as harmony, musical structure, or the evolution of sound throughout history. In addition, Jaime explores the relationship between music and popular culture, addressing topics such as the emotional impact of certain compositions or the cultural background of musical genres.
8. Memorias De Pez
Memorias de Pez is a YouTube channel that has become one of the most prominent references in the historical dissemination of the Spanish-speaking world. With a dynamic, entertaining, and accessible approach, the cultural influencer behind the channel manages to present historical events to a wide audience, transforming complex data and events into accessible and fascinating stories.
From universal history and war conflicts, to curiosities and curious anecdotes, his format combines clear narratives with visual elements, turning his didactic content into entertainment.
9. CdeCiencia
Martí is the youtuber behind the CdeCiencia channel, a Spanish scientific disseminator who talks from physics and astronomy, to biology and technology. With his close and dynamic style, this cultural influencer combines entertainment with the latest news and advances in research and curiosities of the universe.
His goal is to awaken curiosity and love for knowledge, consolidating him as one of the main references of scientific dissemination in the Spanish-speaking world.
10. Academia Play
Academia Play is one of the main Spanish dissemination and education channels, known for its visual and animated explanations of history, science, and general culture. Its content covers very varied topics such as the French Revolution or complex scientific concepts, always presented in a clear and accessible way.
Thanks to its dynamic approach, Academia Play has managed to capture the attention of millions of people, becoming a valuable resource for both students and curious people of all ages. Its goal is to demystify complicated topics and make learning a fun experience.
Boost your Marketing Strategy with Cultural Influencers
As we have seen, cultural influencers have transformed the way we perceive and learn about the world. With their ability to communicate complex ideas in an accessible way, these creators are making a significant difference in promoting education, empathy, and cultural diversity.
Therefore, developing your marketing strategy with cultural influencers can be the key to standing out in a competitive market.
If you have decided to work with content creators, connecting with the right cultural influencers can make a difference in positioning yourself in a competitive market. From 2btube, as an influencer marketing agency, we are here to help you.
We are experts in managing collaborations with the best influencers cultural Spanish, designing effective campaigns that connect with your target audience and generate real results.
Contact us and let’s grow your brand together!