Surely, when browsing Instagram, checking your “For You” on TikTok, or playing any video on YouTube, you will have noticed that the hashtag “#AD” often appears, or a collaboration between the content creator and some brand is specified. This practice, which continues to revolutionize the way we consume, is what we call “Influencer Marketing”.
Influencer marketing is a strategy based on collaboration between companies and people who have a large number of online followers. These promotional actions, in which influencers and brands work hand in hand, can achieve very beneficial results for the brand, such as reinforcing its recognition or increasing affinity with the target audience.
“It has changed the way we consume advertising. In a world as interconnected as today’s, it is not surprising that companies seek ties with these Internet opinion leaders, who attract a large mass of followers. Human beings are social beings, who need the influence of their peers, even in their purchasing decisions, at which time this practice achieves great results” explains Fabienne Fourquet CEO of 2btube
Influencers have a large number of followers who are interested in their lifestyles, tastes and, of course, what they consume. So influencer marketing benefits both sides of the collaboration. On the one hand, the company manages to reach a large number of people thanks to the followers that the influencer has and, in addition, the product is presented by someone who is respected and admired, thus achieving a better opinion of the brand by its public, as well as an increase in its sales. On the other hand, the influencer also benefits from this collaboration through financial compensation, discounts or gifts.
The data confirm that influencer marketing is an indispensable strategy for companies:
- According to MediaKix, 80% of professionals believe that influencer marketing is effective.
- According to The Digital Marketing Institute, 70% of teenagers trust influencers more than traditional celebrities.
- According to Business Insider, the influencer industry exceeded $15 billion in 2022.
- According to the Influencer Marketing Hub, for every dollar spent on influencer marketing, companies earn $5.20.
At 2btube we are experts in this way of publicizing brands, products and services, both for our extensive catalog of influencers and agreements with representation agencies around the world, and for our experience working with more than 350 brands.
Among our differential values is that we not only select the perfect influencer for each brand, depending on their objectives, target and values; but we also have a creative team that comes up with original campaigns that fit organically with each influencer. In addition, as experts in paid media on social networks, we can boost the publications of content creators, thus amplifying the message and guaranteeing results. It is what we call “Influencer Boosting” and it is one of the most requested services in recent years.