When we talk about success on TikTok, creativity is key… but it’s not everything. You can have the best video in the world, with the most careful editing and a powerful message, but if you upload it at the wrong time, it can go unnoticed.
At 2btube, one of the most frequent questions we receive as a social media management agency is: what is the best time to post on TikTok? We give you some keys below.
What are the Best Times to Post on TikTok?
Some global analyses of millions of videos published on TikTok have identified the best times to post on TikTok based on certain time slots such as the following:
- Weekdays: the best times are usually between 6:00 PM and 10:00 PM. There are also good results between 12:00 PM and 2:00 PM, during the classic midday break.
- Weekends: however, at the end of the week the rules change. Mornings between 10:00 AM and 12:00 PM and afternoons from 5:00 PM usually offer good performance, as users use the application more differently.
However, the ideal is to test and adjust your schedules based on how your specific community behaves. In addition, it must be taken into account that the best time to post on TikTok depends on several factors: your time zone, the country of your audience, their age, their routines and also the type of content you publish.
In general terms, the best times to post on TikTok are usually related to the times when users have more free time or are more active in the app: just before entering work or class, at noon, and especially in the afternoon-evening.
How to Know What is the Best Time for You?
The most effective thing is to analyze the specific data of your account. If you have an account as a content creator, or a professional account on TikTok (something we always recommend), you can access the statistics section and see the times when your audience is most active.
This data is key to knowing what is the best time to post on TikTok in your case, and will help you adapt your publication calendar. In addition, you can review the performance of previous videos and see which publications had more views and what time they were uploaded. This way you will have a useful history to detect patterns.
Keep in mind that if your content is very local (for example with vertical videos aimed at the Spanish public), posting in the early morning may not make much sense, no matter how well that time works in other areas. And if your community is international, you may have to try several schedules to capture different audiences.
In short, the best times to post on TikTok will depend largely on your results and the interaction your audience has with your content.
Does Posting at the Best Time Guarantee more Views?
Not exactly. Posting at the best time is a help, not a guarantee. If the content does not connect, is not original or does not adapt to the language of the platform, the algorithm will not promote it even if you upload it at the perfect time.
But when the content does have potential, publishing it at the right time can accelerate its reach, improve the initial interaction rate and favor its entry into the “For you” section, which often leads to a notable growth of followers and views.
What if You Can’t Always Post at the Same Time?
Consistency is important, but so is flexibility when it comes to knowing what the best times are to post on TikTok. It doesn’t matter if one day you can’t upload content right at the optimal time, TikTok doesn’t penalize for it.
However, if your goal is to grow fast, boost your visibility or even improve your conversion funnel, it is advisable to maintain a certain routine around the best times will be a great advantage.
The key is to test, measure and adjust. Over time, you will identify when your audience responds best, what type of content works best at each hour and how to balance quality, creativity and timing.
How Can You Improve your Strategy on TikTok?
At 2btube and as a TikTok agency, we have been working with creators and brands for years to optimize their presence on social networks. Our team analyzes the performance of each account, defines the best times to post on TikTok according to the audience and the type of content, and accompanies the entire strategy from the beginning.
From branded content campaigns to organic actions, we make sure that each video is published at the best time, with the best format. Because we know that, on TikTok, every second counts.