The fashion sector is always immersed in constant change, with trends that come and go. But what seems to be here to stay is the figure of the influencer. With great charisma and dragging thousands of followers on their social media accounts, fashion influencers can become more than just spokespersons for brands, they are now authentic ambassadors capable of shaping the perceptions of other people and directing trends with an authenticity that generates great impact in this digital age.
For this reason, more and more companies in the fashion industry understand and want to take advantage of the potential of Spanish fashion influencers, as they are the key element to gain visibility, maintain their relevance and ensure the success of their brands.
That’s why, in this post, we want to introduce you to some of the best fashion influencers in our country and we will teach you how to choose the perfect collaborator for your brand.
Ranking of the Best Spanish Fashion Influencers
Social networks such as Instagram, TikTok or YouTube have established themselves as the preferred platforms for content creators, with the first being the most popular for Spanish fashion influencers to share their unique styles that captivate the audience; something that also happens in other disciplines such as gastronomic influencers or cultural influencers.
These influential public figures not only show off their outfits, but also inspire their fans and followers with their distinctive personal aesthetics, setting trends in the industry.
If you want your fashion brand to stand out from your competitors, collaborating with an influencer can open the doors to a large market, so below we present a list with the 8 best fashion influencers:
1. Dulceida (Aida Domenech)
We start our ranking with one of the most veteran fashion influencers, Aida Domenech, better known on networks as Dulceida. This Spanish blogger, youtuber and businesswoman became known almost 15 years ago thanks to her blog. In 2011 she made her first publication on Instagram and, since then, her popularity has not stopped growing.
Winner of several awards, today she has 3.5 million followers on Instagram and 2.12 million on YouTube, who love her content focused mainly on fashion, lifestyle and travel. Her relationship with her wife, Alba Paul, has also made her one of the most relevant figures for the LGBTQ+ public.
2. Marta Díaz (martaa_diiaz)
Marta Díaz is another prominent celebrity and Spanish fashion influencer on the Internet, known for her significant presence in content on fashion and lifestyle. Marta has an impressive number of followers on multiple platforms, with 5 million on TikTok, 3.3 million on Instagram and 2.08 million on YouTube.
Her rise to fame began through her brother AlphaSniper97’s YouTube channel, where she gained visibility for the first time. She went from studying to becoming a full-time content creator, focusing on fashion and beauty content. She is also a businesswoman and a model who collaborates with numerous brands.
3. María Pombo (Mariapombo)
The bronze position in our ranking belongs to María Pombo, an internet celebrity who has more than 3 million followers on Instagram. This makes her one of the most influential fashion content creators in Spain, especially among the younger audience who admire her casual outfits.
This fresh, natural and elegant style, along with her ability to connect with her audience through her careful videos, images and carrusels on Instagram, have been key to her success. These characteristics are what have led numerous brands to collaborate with her and invite her to be the image of various projects on fashion and lifestyle.
4. LovelyPepa (Alexandra Pereira)
Another of the most popular Spanish fashion influencers is Alexandra Pereira or Lovely Pepa. Although she has a Degree in Economic Law, her passion was always fashion, so in 2009 she created her blog that catapulted her to fame, attracting a large number of followers thanks to her distinctive style and innovative approach.
Alexandra Pereira has managed to build a solid presence on social networks, accumulating 2.5 million followers on Instagram and 233,000 subscribers on YouTube. Her content ranges from fashion to lifestyle, and is characterized by being bilingual, publishing in both English and Spanish.
5. Collage Vintage (Sara Escudero)
The creator of the blog Collage Vintage, Sara Escudero, is another of the fashion influencers with the longest career in the digital world. She studied Advertising and Graphic Design, although she abandoned her work as a publicist to dedicate herself body and soul to her passion, founding her fashion blog in 2009.
With more than 1 million followers on Instagram, her fans appreciate the transparency and authenticity that she distills in her publications, in which you will never see excessive use of Photoshop, as she is against it. Her content focuses on showing casual chic and boho styles with plain and neutral colors, as well as on her travels around the world.
6. Gala Gonzalez (Galagonzalez)
Gala González, niece of the famous designer Adolfo Domínguez, has become known as one of the predominant figures in the industry of Spanish fashion, even being recognized by many as the first influencer in this field. Since she started her career in the digital world in 2007 with her blog Amlul, her growth has been meteoric, currently reaching 1.7 million followers on Instagram.
Recently named as best fashion content creator in the country, she currently combines her facet as an influencer with that of businesswoman and designer. Her fashion brand focuses on responsible fashion and timeless designs, aimed at the youngest.
7. Joan Palà (Joanpala)
Although our list is mainly made up of women, there are also successful fashion influencers among men, with Joan Palà being one of the most prominent. This content creator has become famous for his content on Instagram, where he shares photos of fashion, lifestyle and travel, accumulating more than 210,000 followers.
His style is characterized by being minimalist and timeless with a modern touch, inspired by contemporary vintage aesthetics, which has earned him to be a collaborator of major brands such as Zalando or Font Vella, as well as being chosen in 2021 by GQ Brazil as one of the greatest male digital inspirations in the world.
8. Carmen Castillo (Carmencastillom)
To finish our ranking, we wanted to include one of the most important emerging Spanish fashion influencers, Carmen Castillo. Although her Instagram profile is dedicated to a more personal use, she has gathered more than 25,000 followers, while on her TikTok account she shares content about fashion trends, outfits that she puts together herself and product reviews through her unboxing videos.
This influencer, newly arrived on the scene, stands out for her creativity and original style, so she has the necessary potential to become an important figure in the world of digital fashion in the coming years.
If you also want to know who the youtubers with the most subscribers are, the Instagram profiles with the most followers, take a look at our articles where you will find more information and tips on how to collaborate with them.
How to Choose the Best Collaborator for your Brand among Fashion Influencers in Spain?
Influencer marketing has grown significantly in recent years, becoming one of the essential aspects of any advertising strategy, especially in the fashion industry. The most recognized brands use recognized influencers to promote their products in a less intrusive way, seeking to connect with their potential customers through social networks with numerous examples of branded content.
But as this trend is relatively new, many mistakes are still made when implementing effective strategies. Normally, the influencer with the highest number of followers is chosen, when in reality another series of factors should be taken into account:
- Relevance and alignment with values: select influencers whose values, aesthetics and style match the identity of your brand. To do this, take a look at the content you publish and check that it aligns with your principles.
- Originality and authenticity: prioritize fashion influencers who know how to integrate sponsored content naturally and share their experiences in a sincere way. Avoid those who promote low-quality or irrelevant products.
- Content quality: do a prior review of the visual quality of the publications of the influencer that interests you and analyze their ability to create content that attracts the public.
- Collaboration strategies: consider long-term collaboration relationships, as they are the perfect way to generate greater authenticity. Together with the influencer you can create affiliate programs, UGC campaigns, discount codes and much more.
- Diversity and inclusion: work with fashion influencers of diverse styles and bodies to demonstrate your commitment to society and expand the mayor of your brand through inclusive representation.
The key to finding the ideal Spanish fashion influencer for your brand is not only that they have the greatest visibility, but that they really connect with the essence of your brand and your audience. And, from 2btube, as an influencer marketing agency, we can help you.
¡Contact us to learn more about how we can accompany you to achieve your goals!