Leisure and toys
Influencer Marketing | Event Planning
YouTube
España
Universal Consumer Products wanted to introduce "Dino Rivals," a Mattel toy line inspired by the Jurassic World movie. They wanted to host an activation at one of their retail locations: El Corte Inglés.
We created a campaign featuring The Adventures of Dani and Evan, developing a storytelling concept for the product: ‘The Dino Rivals League.
The video garnered over 1.5 million views and 12,000 likes in the first three weeks. Tickets sold out within a few days, even though a purchase was required to obtain one. Today, the videos have accumulated over 12 million views.
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