Culture, training and CSR
Audiovisual Production | Influencer Marketing | Other Services
YouTube
España
Create a training program to promote the digitalization of culture through YouTube. The challenge included academic coordination, production of live classes, dissemination strategy, course management, and the online platform with all content and exams.
We designed a program to learn everything from the initial steps of opening a channel to professional YouTube use. We produced 14 live classes and dozens of videos. We created the website and an educational platform, and implemented a dissemination strategy with 13 top-tier ambassadors.
It was YouTube's largest free online training program worldwide, exceeding all expectations: more than 8,000 students enrolled. The closing ceremony was attended by Minister Miquel Iceta (Culture and Sports) and various cultural figures.
We would love to tell you what we could do for your brand. Get in touch with us and give us the opportunity to show you.
