Qué difícil es dar un buen beso

165k
views
2.5k
interactions
Creative and commercial production success story
✦ Client
Real Betis Balompié

Industry

Sports and motor

Services

Creativity | Audiovisual Production

Platform

YouTube | Instagram

Territory

España

The challenge

For the 2021/2022 season, Real Betis Balompié wanted to showcase the new features of its new kit: a large triangle on the chest representing the crest.

What we did

We developed a creative concept that highlighted this new feature: "How difficult it is to give a good kiss, and how easy it is now with the new kit." We produced the spot starring Joaquín Sánchez, Borja Iglesias, and Sergio Canales.

Results

More than 165,000 views and 2,500 organic interactions. The spot was featured in dozens of media outlets, including As, Marca, Lusport, El Periódico de la Publicidad; Anuncios; Marketing Directo; El Publicista; and Onda Cero.

165k
views
2.5k
interactions
10
media mentions

Campaign video

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