We create an influencer marketing strategy for each client, including specific campaigns and content, so that brands can work with the most relevant content creators in their industry. We provide comprehensive management services, starting from the creative idea through to its execution and analysis of the campaign’s results.
Influencer marketing strategies are a key way for brands to reach their target audience. That’s why at 2btube, we specialize in identifying relevant content creators for each campaign, managing the collaboration and measuring its impact to maximize results.
We develop a customized influencer marketing strategy with content creators according to the specific objectives of each brand. We analyze the starting point and goals of the brand to come up with the creative idea and design each specific action of the strategy.
We manage influencer campaigns from start to finish, from identifying the right creators to measuring results. We coordinate the collaborations, manage content, and define timelines to ensure that the campaign is executed according to current expectations and trends.
We work with a wide network of content creators at a national and international level, either from our talent management division or through strategic alliances with other partners, providing access to influencers with all types of profiles in many different sectors.
We are official partners of the main social networks, including Meta, Google/YouTube, Snapchat, and TikTok, which allows us to have a deep understanding of each platform’s algorithms and the strategies that work best on each one.
Our team is made up of creative professionals and experts in the latest trends in influencer marketing, who use their expertise to design actions and strategies to connect with your target audience.
We create and produce content in-house, both for social networks and digital and offline platforms, to effectively reach your audience and achieve the objectives of the campaign.
We use premium AI tools and proprietary data both to create strategies aligned with your brand’s objectives and in the talent selection process. We consistently monitor the performance of all actions before, during, and after the campaign.
We have a legal advisory service that offers advice to influencers to help them comply with current regulations. This includes copyright management and brand image protection when collaborating with brands.
“2btube has been the perfect partner in helping creators maximize the performance of their YouTube channels. Their tools and expertise empower creators to optimize their content and achieve tangible results. The entire team is fantastic, with extensive experience and deep industry knowledge.”
“From day one, working with 2btube has been seamless. Their team shows a strong ability to understand the needs of each campaign, propose innovative solutions, and adapt quickly to deadlines, budgets, and unforeseen challenges. I consider 2btube a valuable extension of our own team, standing out for both their professionalism and their human touch.”
“I had the pleasure of collaborating with 2btube on a major project. They demonstrated outstanding leadership, guiding the team with clarity and motivation while delivering on time efficiently. Their ability to combine strategic vision with strong attention to detail truly sets them apart as exceptional project managers.”
If in addition to hiring influencers in Spain or internationally you want to expand your digital strategy, take a look at the other services our agency can provide!
Improve your positioning strategy with a social media audit, in which we analyze the performance of your platforms and identify opportunities for improvement.
We take care of all aspects related to social media management, from the ideation and creation of content to its distribution.
Through our social ads agency, we create and manage your social media advertising campaigns, focusing on conversion based on your brand objectives.
We enhance brand positioning on YouTube through a well-crafted SEO strategy that includes the use and research of relevant keywords, as well as the necessary technical optimizations.
Below, we answer some of the questions that often arise when working with an influencer marketing agency, and about how they work.
Influencer agencies specialize in managing collaborations between brands and content creators through advertising campaigns. To do this, they are responsible for developing the campaign’s creative strategy, choosing the most suitable influencer profiles, coordinating communication with the creators, managing the content, and publishing it.
In addition, some influencer agencies, such as 2btube, can also carry out the in-house production of graphic and audiovisual content, the creation of social media audits, or paid media campaigns.
2btube is one of the first influencer agencies in Spain and has more than 10 years of experience in this field. The company was founded in 2014 and since then has collaborated with more than 500 clients and some of the most influential creators.
Their work on campaigns with influencers has been recognized with several awards, such as those given by Publifestival, Smilefestival, Best!NFood, or El Chupete, among others.
In addition, 2btube not only offers collaborations in Spain, but also internationally – in Europe, Latin America, the United States, Canada, and Asia. Specifically in Latin America, 2btube is the owner of the number one comedy channel, Enchufe TV, which has more than 27 million followers.
Collaborating with an influencer marketing agency saves brands a considerable amount of time and effort, as they can delegate the management of their influencer campaigns to experts. Other advantages of working with an influencer marketing agency are:
Influencers are chosen based on a series of criteria that are established according to the brand’s objectives. For example, the content creator’s industry, audience demographics, location, etc. all play a part.
Specialized tools are then used to choose the influencers who best fit the brand’s brief from the thousands of creators available. 2btube then negotiates the terms of collaboration in line with the client’s strategy.
First, the brand must establish its objectives and communicate what it expects from an influencer campaign and the reasons for doing so. For its part, the influencer agency is responsible for creating the influencer marketing strategy and coordinating collaborations with influencers.
In addition, the influencer marketing agency can also take care of content production if necessary. It then manages the publication schedule and monitors the reception of material. Finally, it analyzes the results and reports on them.
In any case, it should be clarified that each campaign is unique and may require additional actions to achieve the best results.
