If you are looking for tips on how to do a live on TikTok that makes a difference, you have come to the right article!
In a very short time, live streaming on TikTok has become one of the key strategies on social platforms. This is partly due to its high potential in terms of reach. In fact, it is the sixth most used mobile application in the world and its users dedicate 23 hours a month, the highest time among all social networks, according to the Digital 2023: Global Overview Report by Meltwater and We Are Social.
However, doing a live on TikTok requires a series of steps to ensure a real impact on a platform that is characterized by its high dynamism, but in which there is also a great saturation of content. One of the key factors is the stability of the connection, so contracting the right fiber can make a difference in the quality of the live.
Therefore, from 2btube and as members of the exclusive TikTok LIVE agency program, we reveal some of the fundamental tips on how to do a live in TikTok that really stands out.
What is TikTok LIVE?
TikTok LIVE is a feature within the TikTok platform that allows users to stream video in real time. It is a highly dynamic broadcast, as it allows creators and brands to interact directly with their audience through comments and real-time responses, in addition to making the most of the vertical video format.
What is the Purpose of Doing a Live on TikTok?
One of the most striking advantages of live streaming on TikTok is that this type of content can be monetized. The formula that the platform has implemented is that of virtual gifts: they consist of animations that appear on the screen of the live and that viewers can acquire and exchange for money to give to the content creator.
But that’s not all. Live streaming on TikTok stands out as one of the most prominent options to increase the reach of a brand. In fact, the platform itself calculates that 1 in 5 users use it to watch TikTok LIVE, according to an Ipsos study. In addition, this same report highlights live streaming on TikTok as one of the most valuable opportunities for brands to connect with their audiences, as users are 50% more interested in live streams generated by brands than on other platforms, and 1 in 3 people who consume TikTok LIVE mention it as their favorite place to connect with brands.
Beyond branding strategies, live streaming on TikTok has also proven to be useful when it comes to boosting sales. In this sense, the platform calculates that 50% of TikTok users have made a purchase after watching a live broadcast. In addition, it is also a key tool to connect with the audience and carry out UGC (user-generated content) strategies.
Requirements to Do a TikTok Live
How to do a live on TikTok starts by knowing what are the basic requirements to be able to do it. If you want to do a live on the platform, you will have to meet the following conditions:
- Be over 18 years old
- Have a minimum of 1000 followers, although this figure may vary depending on the region
- Follow the community guidelines and the terms of service of TikTok
How to Do a Live on TikTok?
To do a live on TikTok effectively, it is necessary to follow the following steps that we describe below:
Step 1: Choose a Device
You can do a live on TikTok from your mobile or computer. If you choose the latter, you must take into account the options for doing lives on the platform. Specifically, these are:
- With TikTok Live Studio: this is the TikTok live platform with which you can make broadcasts from your computer. To start using it you will have to download it.
- With OBS Studio: an open source platform with which you can do live streams with a wide variety of platforms. In this case you will have to connect your TikTok account to OBS and share the live streaming key.
Step 2: Choose the “LIVE” Option
Next, you will have to go to the main page of TikTok, tap the “+” icon and choose the “LIVE” option that will appear at the bottom of the screen, as in the image you will find below. Remember that you have to meet the requirements that we have mentioned above so that you can visualize this option. Otherwise, it will not appear.
Step 3: Choose Image and Title
The third step to know how to do a live on TikTok is to choose an image and a title for your live. Try to make it as attractive as possible to attract your audience. You can also create a thumbnail (as is done for platforms such as YouTube or YouTube Shorts).
Step 4: Start the Live on TikTok
To start broadcasting, click on “Go live”. A countdown will appear and when it finishes, the broadcast will begin. Remember to have everything prepared for when it ends.
Step 5: Configure the Live and Add Elements
Once inside the broadcast, a text will appear as a reminder that warns about the community guidelines.
In addition, you can use the three-dot option to access the configuration of the content. For example, you can change the camera, filter comments (activate, deactivate, delete…), add effects, or add participants.
When finished, the live on TikTok is stored, so you can download it or delete it if you prefer.
Tips for Doing a TikTok Live
How to do a live on TikTok depends largely on the objective and style of each brand, content creator or professional influencer. However, it is advisable to follow some tips to make it have more reach. These are some of the key recommendations that will help you achieve it:
1. Planning is Key
In TikTok lives, authenticity and spontaneity are valued. However, this is not at odds with careful planning.
Therefore, it is advisable to decide in advance what will be talked about or what will be done during the live to maintain the interest of the viewers. To do this, prepare a script or a list of key points to cover. In addition, it is advisable that the live lasts around 30 minutes, according to the guidelines of the social network itself.
When choosing the theme for the live on TikTok, it is useful to be aware of the most prominent trends in recent weeks or days. It is also important to consider that the platform is especially popular among younger users and adapt the content accordingly.
2. Promote your TikTok Live
Achieving a wide reach depends largely on promoting the live in advance through publications, stories or short videos that announce the time and date of the live.
Another key strategy is to register the live as an event, so that followers receive a notification when it starts. In addition, it is useful to send reminders on the day of the event through additional publications.
3. Take Care of the Details of the Broadcast
It is crucial to pay attention to the lighting and the background during the broadcast, in addition to ensuring that you have adequate video and sound quality to ensure a positive experience for viewers.
Additionally, you can take advantage of the filters and effects that TikTok offers to content creators, making the broadcast more attractive and dynamic.
4. Encourage Interactions
One of the fundamental aspects of live streaming on TikTok is that it is an opportunity to interact in real time with viewers, as well as create and promote a digital community with them. Therefore, it is important to answer questions through comments, thank them for their participation or mention those who send gifts.
When planning how to do a live on TikTok, you can also propose it as a question and answer session. This type of content strengthens the bond with your followers and also gives valuable information about their opinions.
In any case, if you expect many comments, consider having the help of a moderator to help you keep the chat free of negative interactions.
How to get the most out of a Live on TikTok for your Brand?
Thanks to its live connection with followers, live streams on TikTok enhance trust and authenticity in brands, humanizing them in a way that other formats do not achieve. In addition, doing a live on the platform encourages more interactions and visibility, since the TikTok algorithm prioritizes this type of content, multiplying sales and promotion opportunities.
However, due to the high dynamism and variety of options offered by TikTok, it is necessary for brands to stand out and that their content is not lost in the huge amount of publications that occur daily. At this point, having experts in social media strategies is key to achieving the objectives of the brand and content creators.
At 2btube we are TikTok experts and we are part of the exclusive TikTok LIVE agency program. In this way we offer support to companies and creators to increase their audience and their income from TikTok, through the creation of customized strategies, content production, paid media campaigns and collaboration with influencers.
If you want to boost your presence on TikTok and take full advantage of the platform’s potential, do not hesitate to contact us or send us your briefing in the button below! We will be happy to learn more about your objectives to create a strategy adapted to your needs.