If you are a media outlet with a presence on social media, it’s essential for you to know how your competitors behave and what strategies they develop. At 2btube, we help you understand the ecosystem of your sector and carry out a competitive analysis for social media.
Our competitive analysis for social media service is designed to give you a clear and explanatory view of what your competitors are doing and… what you could be doing better! To do so, we include:
First, we evaluate the performance of your social media profiles. This helps you understand which areas are working and which we can improve, establishing a solid comparative base.
Next, we study what your competitors are doing. We use in depth quantitative and qualitative parameters to make our assessment, including what actions your competitors carry out, what type of strategy and content they develop, and their key engagement, audience, and positioning metrics.
As part of the competitive analysis for social media, we propose a plan of concrete actions that will help you optimize your presence and improve the visibility of your social networks.
Carrying out a proper analysis of your competition on social media platforms is the key to succefully targeting your digital strategy. It helps you understand what works for your target audience and gives you ways to approach them effectively, optimizing your resources and focusing your efforts.
If you know which strategies and content get better results in your industry, you can incorporate improvements that boost the positioning of your social media profiles and channels.
At 2btube, we design customized strategies for each client according to your content and target audience. We understand the language of the media and translate it into the language of social networks.
We suggest the best-performing optimizations that will give you an edge over your competition, recommending the actions that will work best for your content, allowing you to really reach your target audience.
Our team are experts at following and researching the latest trends in social media, so you won’t get left behind. We help keep your strategy up to date and react with agility to the changing landscape of social media.
We suggest the optimizations and formats that work best for each platform, and how to incorporate them smoothly to achieve a positive impact with efficiency, creativity, and results.
Our competitive analysis for social media identifies what makes your brand unique compared to other media and helps you to enhance your unique selling point in your social posts, so you can stand out in the digital ecosystem.
“2btube has been the perfect partner in helping creators maximize the performance of their YouTube channels. Their tools and expertise empower creators to optimize their content and achieve tangible results. The entire team is fantastic, with extensive experience and deep industry knowledge.”
“From day one, working with 2btube has been seamless. Their team shows a strong ability to understand the needs of each campaign, propose innovative solutions, and adapt quickly to deadlines, budgets, and unforeseen challenges. I consider 2btube a valuable extension of our own team, standing out for both their professionalism and their human touch.”
“I had the pleasure of collaborating with 2btube on a major project. They demonstrated outstanding leadership, guiding the team with clarity and motivation while delivering on time efficiently. Their ability to combine strategic vision with strong attention to detail truly sets them apart as exceptional project managers.”
Our competitive analysis for social media can be combined with other services designed to positively position your content and give it the visibility it deserves in the digital environment.
We handle all Content ID management to ensure the protection of your copyright on platforms such as YouTube. We detect any misuse and manage claims.
As a social media agency, our team can manage your brand’s social media profiles from start to finish, monitoring the results obtained and adjusting your strategy as necessary.
As a paid media agency, we design paid social media campaigns with the goal of amplifying the visibility of your content and segmenting the audience it reaches.
We help you improve the monetization of your social media profiles through optimized management of your networks and your assets, allowing you to obtain a higher return on investment and increase your revenue.
If you have any doubts about what a competitive analysis for social media is and how we can help you improve your strategy, read on!
A competitive analysis for social media consists of a detailed study of the actions carried out by other media outlets on their profiles on YouTube, Facebook, Instagram, TikTok, Twitch, etc. Qualitative and quantitative parameters are analyzed to understand their strategy, content, posting frequency, and audience engagement, among other factors.
The main objective of a competitive analysis for social media is to identify opportunities for improvement based on what works best (and what to avoid) in order to optimize your own social networks and get ahead of your competition.
Conducting this type of analysis involves an exhaustive study to first identify your brand’s key competitors, then gather all the necessary information from their profiles using tools from both the platforms themselves and those specialized in competitor analysis.
Next, we analyze different KPIs, such as audience fluctuation, engagement, posting frequency, most relevant content, etc. Finally, we draw conclusions that serve as a basis for the action plan that will improve your strategy.
Obviously, this is a very concise summary of the process, but roughly speaking, this is what a competitive analysis for social media is all about.
To analyze the competition, it’s essential to study both qualitative and quantitative parameters. These are some of the most common parameters that we use:
It’s useful to study these key metrics to help us understand how your competitors stack up in both areas, and then compare them with the current situation of your own social media platforms.
All this will allow us to properly assess the actions we’ll need to take to improve your social media positioning.
At 2btube, we take care of the whole process. First of all, we establish the KPIs that will be the basis for the subsequent analysis. Next, we identify your main competitors in each medium; then we monitor each competitor profile to extract data.
We interpret the data and transform that information into an action plan tailored to your objectives, your audience, and the characteristics of your media.
If you also need help implementing the strategy, we will support you throughout the process.
We have the resources to analyze any social network: YouTube, Instagram, TikTok, Facebook, X (Twitter), Twitch, Pinterest, Reddit, LinkedIn, etc. Depending on your industry, we adapt to the most relevant platforms for your brand.
We use professional tools for social listening, metrics analysis, benchmarking, and trends. Some of these include Sprout Social, Tubular, Vidooly, Emplifi, and SocialBlade, as well as proprietary tools such as YouTube Analytics or Meta Business Suite.
