DivertiGuay and Los Juguetes De Arantxa Were the Models Chosen by 2btube
ICEX Spain Export and Investments and the Economic and Commercial Office of Spain in Milan organized earlier this year a parade of Spanish children’s fashion brands at the Pitti Bimbo I fair, which took place in Florence from January 17 to 19, 2019. 8 brands participated in the ‘Children’s Fashion From Spain’ parade, whose shows aroused great interest among buyers and the press.
For this reason, during the organization of the event, ICEX contacted 2btube for the selection of talents to parade on the catwalk. The child creators chosen to show the Autumn/Winter 2019-2020 season of the 8 brands were DivertiGuay and Los juguetes de Arantxa who also showed this experience on their social networks; achieving surprising results.
For its part, DivertiGuay published 2 videos on YouTube, 13 Instagram stories and 6 posts on Instagram. On the Google platform, it achieved a total of 656,000 views. On Instagram, it has accumulated more than 430,000 total impressions in the published posts and 137,000 views in the shared stories.
On the other hand, Los juguetes de Arantxa shared 2 videos on YouTube, 11 posts and 13 stories on Instagram. The results were very good, managing to impact 57% of its audience in Latin America, thanks to its 350,000 views on YouTube. On Istagram In summary, the campaign featured 4 videos on YouTube, 17 posts on Instagram and 26 stories. In this way, a total of 1M views and 23,700 likes on YouTube and more than 913,000 total impressions and 113,000 likes on Instagram has been achieved.