At 2btube, we are part of the small group of companies that meet the criteria to sell advertising on YouTube Kids, which enables us to book advertising spaces for advertisers on channels and videos with a presence on the YouTube children’s platform.
“We can offer advertisers advertising spaces in our inventory available on YouTube Kids, booking in advance, with guaranteed impressions and ensuring “Brand Safety”, explains Blanca Rabena, Director of B2B and Paid Media services at 2btube, “That means that a brand can choose exactly which channels or videos their ad will appear on; knowing the cost per impression in advance. This is very interesting, especially for the Christmas campaign, where the demand from advertisers skyrockets and many times their spot fails to be served in the spaces they would like. We can book the inventory now so that this does not happen to them.”
YouTube Kids is a standalone application for tablets, smartphones and smart TVs that offers a world of learning and fun created especially for children up to 13 years old. Through this platform, YouTube offers content for children and reaches more than 35 million weekly users, including not only minors but also their families.
As a YouTube Partner and YouTube Premium Sales, 2btube was already authorized by YouTube to serve premium advertising (under reservation and selecting the specific channels or videos in which to serve an advertiser’s spot) on all channels in its network. Adding the possibility of also being able to sell on YouTube Kids is a differential value, a service that can be offered to both advertisers and media agencies that do not have this possibility. And there are very few companies that have the authorization and the necessary software to serve advertising spots on YouTube Kids; not only in Spain but worldwide.
“YouTube Kids is one of the most used applications by children under 13 and their parents to consume video content. If you want to reach this target, there is no more effective medium that ensures the results as much as this platform. And it is a fact that children talk to their parents about the spots they see and that it exerts a great influence on the purchase decisions of items such as toys, movies and articles for making crafts, concludes Blanca Rabena.
2btube has successful children’s channels in its network such as Green Family, Learn with Eddie, ToonToon Games, Peque Música… And, recently, they have reached an agreement with the production company Sunnyside Studios, which is behind channels such as Groovy El Marciano, The Moonies or SuperZoo. All of this gives the agency access to more than 50 million subscribers and more than 100 million views per month on YouTube Kids.