We have signed a strategic agreement with Ac2ality, which is not only the leading media outlet among Generation Z, but is also the largest Spanish-language news TikTok profile in the world. Its 4 million followers on this social network double or even triple those of international media outlets such as Buzzfeed; The Washington Post or The Sun.
Through this alliance, 2btube becomes the representation agency of the media outlet, with exclusive rights to market the Ac2ality brand in all areas. Thus, it will manage all its advertising agreements, both in terms of product placement strategies, branded content and other influencer marketing formulas, as well as in terms of managing its advertising inventory under reservation on YouTube.
One of the key points of this agreement is the creation, production, management, protection and monetization, by 2btube, of the official Ac2ality channel on YouTube. It is already underway, produced in the studios that the agency and production company has in Madrid, and 3 videos are published per week.
“Having the support and services of a company like 2btube, which leads the creation and management of YouTube channels in Spain, has an in-house production company, marketing and business development departments, is a great opportunity for us” explains Daniela McArena, founder of Ac2ality, “Now we have dozens of people working on our content and focused on generating income and making the project profitable”.
“We have many plans for Ac2ality. We have started by creating a YouTube channel but the goal is to support the launch and growth of the brand on all digital platforms, including Instagram, Facebook and Twitch”, says Fabienne Fourquet, CEO of 2btube. “This alliance also provides us with a differentiating value in a practically new territory with an extraordinary projection for advertisers, which is TikTok. We are excited about this new challenge that we are embarking on thanks to Daniela’s trust” adds.
It is no secret that TikTok has positioned itself as one of the star social networks of 2020, with an unstoppable trajectory that has achieved 14 million downloads in Spain, is opened an average of 7 times a day and with an average usage time of approximately 43 minutes, according to recent statements from the platform.