Leisure, free time and toys
Influencer Marketing | Event Planning
YouTube
España
Universal Consumer Products wanted to introduce "Dino Rivals," a Mattel toy line inspired by the Jurassic World movie. They wanted to carry out an activation at one of their retail locations: El Corte Inglés.
We created a campaign featuring "The Adventures of Dani and Evan," creating a storytelling narrative for the product: "The Dinorivals League." After several videos on their channel, the final of this competition was held at El Corte Inglés in Callao, an event attended by their fans.
The video garnered over 1.5 million views and 12,000 likes in the first three weeks. Tickets sold out within a few days, even though a purchase was required to obtain one. Today, the videos have accumulated over 12 million views.
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