Finissima y crujiente

25M
impressions
13,5M
users reached
Success story of the Always On influencer marketing campaign
✦ Client
Buitoni (Nestlé)

Industry

Food, beverages and catering

Services

Influencer Marketing | Social Media Advertising

buitoni servicios de marketing digital

Platform

Other platforms

Territory

España

The challenge

Buitoni sought to promote its Finissima and Crispy pizza dough through a sustained influencer marketing campaign on Instagram, with a monthly campaign specifically designed to attract different audiences and highlight the product's features.

What we did

In it, the talents interact with the product in a fun way while highlighting its attributes. The campaign is always on, and the creative idea varies monthly.

Results

All campaigns achieved above-average engagement, with very positive comments and interactions, leading Buitoni to renew with 2btube for 2022.

25M
impressions
13,5M
users reached
1M
interactions

Campaign video

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