Technology and video games
Audiovisual Production | Influencer Marketing
YouTube
España
To mark the launch of Gran Turismo 7, one of PlayStation's flagship video games, the brand was looking to create a special production that would stand out on its YouTube channel and feature numerous influencers.
We designed the #GT7 Challenge, a competition between motorsports influencers at the Jarama circuit. The videos we produced were published in two episodes, and the campaign culminated with a 24-hour live stream showcasing the game.
Both videos trended on YouTube for three days, generating over 100,000 views and 15,000 interactions in the first 24 hours; figures that have tripled since then. The challenge was also broadcast on the AXN television channel.
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