Technology and video games
Audiovisual Production | Influencer Marketing
YouTube
España
“God of War” was one of PlayStation’s key releases, a video game featuring the long-awaited return of Kratos after the original trilogy, which heralded a new beginning for the character, who is now a father and seems to have retired to a cold and hostile setting to forget his past.
Thus, the goal was to promote this title in a unique way, through a special campaign on their YouTube channel that would allow them to reach new audiences and, at the same time, connect with fans of the series so they could learn about the latest developments.
We created a creative campaign alongside comedian, actor, and presenter Joaquín Reyes. With his unique humor and imitation style, Joaquín puts himself in the shoes of the video game's protagonist to tell us about his life story and, at the same time, talk about the franchise's newest release and all the new features it includes, both in terms of gameplay and narrative. The video was scripted by Joaquín Reyes himself and produced by 2btube.
We also organized an influencer marketing campaign with dozens of gamer fans of the series to spread the word about the launch on their social media channels. We coordinated with the brand's communications agency to launch a press release to increase the reach of the campaign.
The video currently has over 2.6 million views and 100,000 likes, ranking among the top 10 most viral videos on the PlayStation Spain YouTube channel.
An hour after its publication, the campaign was already a trending topic on Twitter, and in less than a week, it surpassed 1 million views, garnered over 53,000 likes, over 2,500 comments, and was shared over 50,000 times. Furthermore, the video was positioned in YouTube's "Trending" tab for four days.
Creativity was the cornerstone of this production, which, combined with 2btube's professional management of the channel and the awareness generated by both the media and gaming influencers, are the keys to the campaign's success.
We would love to tell you what we could do for your brand. Get in touch with us and give us the opportunity to show you.
