So, what’s included in a social media audit? We conduct qualitative and quantitative audits to improve the performance of your social media accounts and help you connect more effectively with your target audience. We analyze your key competitors and recommend changes to help increase your visibility.
It’s the starting point you need to reach your social media goals and amplify your online presence. YouTube, TikTok, Instagram, LinkedIn, Twitch… You name the platform — our social media auditing process handles the rest.
First, we carry out a quantitative audit of your social media activities. This includes an in-depth analysis of key metrics such as impressions, click-through rate (CTR), follower count, engagement, and reach to evaluate the performance of your channels.
Next, we assess the quality of your social media presence by analyzing the content you’ve published, its relevance, and how well it aligns with your target audience’s interests. This helps us identify opportunities to refine your brand messaging.
A competitive analysis is a vital part of any social media audit. In our detailed social media competitive analysis, we study the performance, interactions, and positioning of your direct competitors to help you gain a competitive edge.
Based on the data we collect, the final step is to prepare a detailed proposal with specific action steps. This plan is carefully crafted to optimize your social media presence and improve both quantitative and qualitative performance, driving measurable results across your social media platforms and ensuring a positive return on investment (ROI).
One of the biggest advantages of a social media audit is enhanced profile positioning. By analyzing metrics such as follower count, reach, and interaction, we identify what’s working and what needs fine-tuning.
Engagement is a cornerstone of any social media strategy. Through social media auditing, we identify your top performing posts, assess how your audience interacts with your content, and determine how to boost participation and engagement rates.
A well-aligned social media strategy directly impacts your return on investment. Our audit ensures your budget supports both organic growth and paid campaigns effectively.
In an increasingly saturated digital space, standing out matters. With our competitive analysis for social media, we give you an edge by identifying what your top competitors are doing — and how you can outperform them. Analyzing how your competitors behave online and identifying current trends is key to gaining a strategic advantage.
A social media audit helps you understand which tactics are working — and which aren’t. With this knowledge in hand, you and your team can streamline workflows, save time, and boost productivity.
By understanding your audience’s demographics and behaviors, you can create more relevant, tailored content that speaks directly to them. This helps your target audience build a stronger emotional connection to your brand.
“2btube has been the perfect partner in helping creators maximize the performance of their YouTube channels. Their tools and expertise empower creators to optimize their content and achieve tangible results. The entire team is fantastic, with extensive experience and deep industry knowledge.”
“From day one, working with 2btube has been seamless. Their team shows a strong ability to understand the needs of each campaign, propose innovative solutions, and adapt quickly to deadlines, budgets, and unforeseen challenges. I consider 2btube a valuable extension of our own team, standing out for both their professionalism and their human touch.”
“I had the pleasure of collaborating with 2btube on a major project. They demonstrated outstanding leadership, guiding the team with clarity and motivation while delivering on time efficiently. Their ability to combine strategic vision with strong attention to detail truly sets them apart as exceptional project managers.”
Want more from your audit? If you’re looking to boost your visibility and enhance your positioning strategy, you can combine your social media audit with our full suite of brand services. Not sure what direction to take? We’ll help you create a custom strategy tailored to your needs.
A social media audit is an in-depth evaluation of the performance of your brand’s profiles on platforms like YouTube, Instagram, Facebook, TikTok, and X (formerly Twitter). It assesses both quantitative and qualitative factors to help you understand your current status and spot opportunities for improvement.
Auditing social media involves reviewing all the elements related to your brand’s performance and online presence — including published content, engagement levels, posting frequency, top performing posts, and audience type — to assess what’s working and what can be improved.
The process starts with defining your KPIs. Then, we use our social media audit tools to collect data from across your profiles to generate insights. These insights will guide the strategic changes needed to optimize your online presence, which we present in a step-by-step action plan.
We use a variety of third-party tools such as Metricool, Hootsuite, Sprout Social, Brandwatch, and Google Analytics (for website traffic from social media platforms). We also rely on native platform tools like Meta Business Suite and YouTube Studio.
That all depends on your brand’s unique goals. Common KPIs include: reach and impressions; engagement (likes, comments, shares, saves); clicks and CTR; follower growth; conversion rates; and overall ROI.
