Touché Films, the production company behind the successful YouTube channel enchufe.tv, has signed a commercial representation agreement with 2btube, the leading Spanish-speaking talent representation agency, according to the SocialBlade sector ranking.
Enchufe.tv is the number 1 Spanish-language sketch and comedy channel in the world, with more than 4 billion views and 14 million subscribers, placing it in the top 45 of the global YouTube channel ranking. In addition, if we add the followers they have on social networks to this figure, their total reach exceeds 25 million people.
2btube has offices in Mexico, Spain and the United States, countries in which it will exclusively manage all the channel’s commercial actions. It will also represent the advertising products of Touché Films and its properties such as enchufe.tv in other countries of Latin America, with the exception of Ecuador, the country to which the channel belongs and where Touché Films will continue to be its sole representative to advertisers.
Working with 2btube is a great opportunity for the enchufe.tv channel, as it will be able to link with brands in countries where, although it has a large audience, it still does not have commercial operations; as well as collaborate with local talents represented by this agency and, in this way, reach new Spanish-speaking audiences.
In turn, for 2btube, being able to count on this channel is a great asset in its portfolio of represented talent, since not only are its 14 million subscribers and its more than 100 million views per month on YouTube an attractive value for advertisers, but they also have a professional production and great experience working with brands. In the last 5 years, this channel has worked with Ecuadorian brands such as Don Diego, Banco Pichincha or Bunky; in addition to international brands such as Movistar, Toyota, Domino’s Pizza, Old Spice and KFC.“A large percentage of enchufe.tv’s audience is from Mexico and we are convinced that many local advertisers will want to work with such a powerful and professional channel,” explains Bastian Manintveld – Executive President of 2btube, “We are confident that this alliance will be fruitful for both companies and that together we will break new audience records and offer successful digital marketing campaigns for advertisers.”
“We are delighted to have a commercial partner like 2btube in countries where we have not yet reached our full potential “”, explains Martín Domínguez, CEO of Touché Films.Both companies will combine their experience to offer valuable content, with the channel’s characteristic humorous style, to advertisers who are looking for new formats on digital platforms. For this year, in addition to the sponsored content in its “spOnsOr” format, where the brand is another character in the story without appearing invasively to the viewer; there are also specials planned linked to a specific time of year, such as Father’s Day, Children’s Day or Christmas. And, of course, they offer the opportunity to organize Branded Content and Product Placement ad-hoc campaigns for the advertiser.
Another new feature for the second half of 2017 is that they are going to premiere new series such as the second part of Supercampeonas, one of the most watched sketches on their channel, with almost 50 million views. And, in addition, Touché Films is currently in the pre-production phase of its first feature film, Rock n’ Cola, which will be released in theaters throughout Latin America in 2018
