It is a division specializing in the development of musical artists on YouTube and digital platforms
2btube, the number 1 Spanish-speaking talent representation company in the world according to the ranking published by Socialblade, continues its international expansion process by launching 2btunes, a division specializing in musical artists on YouTube.
Music is the most popular genre on YouTube and its management requires a team of experts in distribution, monetization and rights protection on the platform. After two and a half years advising talents and companies in this regard, 2btube is now expanding its services with the aim of becoming the perfect ally for established artists, record labels and traditional musical artist representation companies. 2btunes is focused on managing the growth and monetization of YouTube channels, providing music distribution on many other digital platforms, maximizing their income through campaigns with advertisers and protecting their content.
«With 2btunes we will help musical talents to increase their audience and their fans, while protecting their content, increasing their distribution and maximizing the income from their activity on a multitude of digital platforms,» explains Fabienne Fourquet, CEO of 2btube, «We have an expert team to offer personalized advice to both independent and recognized artists and all types of companies involved in the musical territory.”
In addition to the professional management of the artist’s presence on YouTube, 2btunes offers distribution services on more than 150 platforms such as Spotify, iTunes or YouTube Music, as well as the implementation and management of all types of campaigns with advertisers. It also has music administration and publishing services for artists. Investing in the musical field is a natural strategy for 2btube, due to the spectacular growth that the company has experienced to date and the popularity of these contents among all types of advertisers.
Brands are increasing their investment in the musical field and this may be due not only to the fact that it is the most popular genre among the online audience, but also to the recognition that an advertiser gets by getting involved with the musical territory (according to the study by the media agency Havas SE “Music Fans Unplugged” 73% believe that it improves their brand image and 70% say that it makes them stand out from their competitors). This increase can also be explained, of course, by the great reach that these musical artists have and by the fact that their content connects with a very varied audience in terms of demographic characteristics.
More than 20 music channels are working with 2btube; among them are stars such as Alex Aiono or Natasha Bedingfield in the United States; Keyblade or Piter G in Spain and Saak or Pablo Campos in Mexico; artists who have millions of fans on their channels, social networks and other musical platforms.
In March, 2btube announced the incorporation of renowned music industry veteran Billy Mann to its Board of Directors.
«We are proud to have Billy Mann, an internationally recognized figure in the music industry, as an advisor to the project”, explains Bastian Manintveld, Executive President of 2btube, «Billy has successfully balanced his artistic side as a musical talent with his business side as an executive in the music industry. In addition to his career as an entrepreneur and artist manager, he was one of the first to use YouTube and other digital platforms for the development of musical artists. The diversity of his qualities and aptitudes, his contacts and his experience, make him a great asset for 2btunes”.
Billy Mann es un exitoso compositor nominado en los premios Grammy, productor, ejecutivo y emprendedor que ha trabajado con muchos de los principales nombres de la industria musical actual, como P!nk, David Guetta, Pablo Alborán, Alex Aiono, Celine Dion, Tiziano Ferro, Helene Fischer, John Legend,Take That, Sting, Ricky Martin, Jessica Simpson y Art Garfunkel. Además de ser uno de los pocos creadores que ha conseguido ocupar puestos ejecutivos en empresas como EMI Music y BMG, Billy Mann también es el fundador/CEO de la firma de servicios creativos The Colors You Like de Los Ángeles y de la editorial musical independiente Green & Bloom/Topline; así como el CEO de la empresa de talentos Manncom.
Expansión internacional y especialización temática
Desde su creación en septiembre de 2014, el crecimiento de 2btube ha sido imparable. Gracias a sus más de 600 creadores audiovisuales, la empresa ha alcanzado la impresionante cifra de 1.000 millones de reproducciones al mes en YouTube y cuenta con más de 100 millones de suscriptores.
Líder del ranking mundial de empresas del sector en contenidos hispanohablantes, 2btube se ha embarcado en un proceso de expansión internacional y especialización temática iniciada con el lanzamiento en septiembre de 2bkids y continuada ahora con el de 2btunes.
2bkids es una división especializada en contenidos infantiles y familiares que, en poco más de seis meses, ya tiene una audiencia superior a 300 millones de views al mes en los 40 canales que gestiona. La empresa espera que 2btunes experimente un crecimiento similar a lo largo del 2017.
