2btube, the fastest-growing network in the world, continues its international expansion process by launching 2bkids, a division specializing in children’s and family content on YouTube. 2bkids becomes 2btube’s first effort to develop a market outside the Spanish-speaking market, with the full support of 2btube’s 60 professionals from its offices in Madrid, Miami, and Mexico City.
2bkids will offer the same services as 2btube: talent and intellectual property management, original content production, and the creation of value propositions for brands, but targeting an international audience in all languages, made up of children up to 10 years old and their families.
«We have observed that more than 15% of the 500 million views we have every month on 2btube come from videos aimed at children,“” explains Bastian Manintveld, Executive President of 2btube, «That is why we have decided to bet on this type of content and launch 2bkids.
«Digital platforms have increased the importance of children’s content production “”, explains Fabienne Fourquet, CEO of 2btube. «Few teams are as well organized to take advantage of this business opportunity as 2btube, we are very proud to be able to present such a relevant division for the network.
2bkids already has 30 YouTube channels that add up to more than 80 million views per month. 2btube offers these talents personalized advice focused on achieving two objectives: increasing their audience (optimizing their channel thanks to the work of their experts and their premium tools) and increasing their income (mainly through actions with brands and the increase in views).
Brands can also benefit from this expertise to optimize their channels, but they can go much further and entrust the complete production of their content for YouTube to 2bkids or carry out campaigns with the talents that are part of their network.
2btube has a multitude of success stories both in talent management and in channel production and in commercial actions that have had a great impact on brands.
2bkids will replicate the model followed by 2btube and is expected to improve 2btube’s excellent results in record time.
Two Years of Success
2btube celebrated its second anniversary last September and the balance of results has exceeded all expectations. The network already has more than 600 YouTube channels that add up to more than 500 million views per month and 50 million subscribers. It has two own production channels that are leaders in their category: Campeones and Draw My Life in Spanish. In addition, it is working with more than 80 brands, including large international companies such as PlayStation, Warner Music, Apple, and Netflix.
Last year 2btube launched 2bacademy, a division focused on training and that supports channels that do not yet have a large audience but do have great potential. As a result of the success of this initiative and the interest that training has aroused in the sector, 2btube has organized 2bcamp, the first summer camp where children and young people have been able to learn the basic principles of YouTube and open their own channel.
Thanks to these achievements, 2btube already occupies position number 23 in the world ranking of networks, according to SocialBlade.