‘Sabor a Fútbol’ is an Entertainment Space Aimed at Fans of this Sport
Mahou Cinco Estrellas has relied on 2btube for the creation of Sabor a Fútbol, its new channel on YouTube, with which they seek to reach wider audiences, those who consume football content beyond television or sports newspapers.
Its contents, as they advance in the channel’s trailer, go beyond what happens on the pitch. Los Otros Partidos (The Other Matches), an idea that transcends what happens on the field and focuses on all the content, passion and stories that revolve around football, is the concept that structures the entire project.
The talents selected to present the channel are Juan Arroita, Andrés Cabrera and Guillermo González, who have been presenters of the successful Campeones channel, also produced by 2btube. With more than 450,000 subscribers on YouTube, this football channel has positioned itself as No. 1 in Spain in the sports information category, demonstrating that fans of this sport are a community that consumes content on this topic beyond news about match results or the broadcast of the matches.
Mahou Cinco Estrellas and 2btube have created the content and format strategy for this corporate channel, which will also include videos from other production companies and already hosts all the football-related content that the brand has produced in recent years. At 2btube we have set up a set for this project in its facilities and we are in charge of the production, recording and editing of all the videos starring Campeones, as well as the management of the channel. From our department specialized in audience development, 2bservices, we work on positioning, digital rights protection and promote interaction with followers.
Of course, in addition to having the creativity of the channel’s presenters, so that the formats fit organically, from 2btube we control compliance with the commitments established with these talents and deliver results reports on a regular basis. In short, a comprehensive management of the entire project.
“From the beginning we were clear that we needed not only good communicators but also a structure behind it to support all the content to be generated. If you want to make a news program you can’t just sign the presenter, you have to sign the cameraman, the scriptwriter, the lighting technician, the makeup artist… It’s the same on YouTube and on top of that you have to manage a channel’, ” explains Álvaro Trujillo, Brand Manager of Mahou Cinco Estrellas. “That’s why 2btube and Campeones are the perfect partners to launch this new adventure and open our own football channel. Both the close and fresh character of these influencers, as well as the professionalism of the team behind them, are totally aligned with us and it has felt very natural to embark on this project together’.”
We have achieved great success managing and producing YouTube channels. At the level of own production, in addition to the aforementioned Campeones, we produce Draw Club, a channel that accumulates almost 3 million followers. With respect to corporate channels, the most outstanding success story is the PlayStation España channel, one of the first brands to trust us and whose channel has gone from 30,000 subscribers to more than one million.
“Working with such innovative clients as Mahou Cinco Estrellas, who have not hesitated to make the leap to YouTube in search of an audience that they could not find in traditional media, is a completely rewarding challenge,” explains Sergio Méndez, Director of Business Development at 2btube. “Sabor a Fútbol is a shared project and the success of this first month of the channel’s life is largely due to the trust that, from the first moment, they have placed in us and in the involvement they are having with the channel and its contents.”
Each week two new videos are published in Sabor a Fútbol, combining fun formats such as “Things you didn’t know” which deals with curiosities and anecdotes; “7 Second Challenge” which consists of the presenters having to answer questions related to football in less than 7 seconds or “Cut Out Stories” where, through drawings and cutouts, some fact related to this sport is explained in a didactic way. In addition, there are also special videos where well-known footballers from the teams sponsored by Mahou Cinco Estrellas are challenged. An example is this “Challenges with flavor” where Lucas Hernández and Thomas Partey, from Atlético de Madrid, compete to be the top scorers and thus win a beer from their teammate.