This is an Alliance to Develop Film and Television Projects
2btube, a media group with offices in Spain, Mexico, Ecuador, Colombia, and the United States, along with its subsidiary Touché Films, has signed an agreement with the production and representation company MoJo Global Arts to develop and produce premium content for the Spanish-speaking market.
MoJo, a company created by the founder and CEO of Shoreline Entertainment Morris Ruskin, and the director, screenwriter, and producer Jordan Walker-Pearlman, is currently developing more than 50 projects for film and television, with a division, led by Alex Flores, that focuses on representing Latin American talent and companies.
“I have been fortunate to have participated in the production and sale of films in Spanish for many years, which has prepared us for this spectacular moment we are experiencing, in which the demand for content in this language has skyrocketed”, explains Morris Ruskin, founder of MoJo Global Arts, “2btube and Touché Films have an online audience of more than 420 million subscribers, generating more than 1.2 billion views per month and reaching mostly young viewers. I am very excited about this team and I have great expectations that, through the fusion of our skills, incredible opportunities will arise, both in digital media and in film, television and video on demand”.
“Our specialty is connecting with the Spanish-speaking audience under 34 years old,” adds Bastian Manintveld, President of 2btube, “We are leaders in digital content and making the leap to film and television productions is an exciting way to continue reaching our audience but now through traditional media. That motivation is what has driven our recent acquisition of Touché Films and we are very proud to have the MoJo team as our allies to fulfill those ambitions on a large scale.”
This agreement was produced as a result of the Touché Films team’s experience in building enchufe.tv, the No. 1 Spanish-language comedy channel on YouTube, which also has a global audience of more than 35 million followers across its social networks; and its first steps in the world of cinema with the feature film “Dedicada a mi Ex”, which will arrive in theaters in November of this year.
Co-produced with Dynamo (Colombia) and distributed by Sony Pictures in Mexico, the film will be released simultaneously in Colombia, Peru, Ecuador, and Mexico. In addition, thanks to the 21 million subscribers of enchufe.tv on YouTube, Touché Films has also closed a production agreement with YouTube Originals, the details of which will soon be revealed.
“This is an incredible opportunity to elevate our content and our characteristic humorous language to the next level. There is rapid growth in the Spanish-speaking market in search of high-quality content with which the audience can identify, and this agreement with MoJo will allow us to increase our reach, reaching the world of video on demand”, explains Arturo Yépez, CEO of Touché Films.
Alex Flores, manager at MoJo and who helped consolidate this agreement, declares: “I have been following the excellent work of this group of artists for years. Their reach of more than 35 million followers on digital platforms, added to the fact that they are already producing films and content for companies such as Sony Pictures and YouTube Originals, among others, will allow us to realize our joint vision of a new wave of quality Spanish content on a global scale .
With a long list of television series, films, and digital content to be produced in Latin America, Spain, and the United States, the companies are working on a model with which to produce quality content that is a success among the young generation.
Companies joined forces to develop film and TV projects2btube, a leading digital media group with offices in Spain, Mexico, Ecuador, Colombia and the US and its subsidiary Touché Films have struck a deal with production and management company MoJo Global Arts.MoJo, recently set up by Shoreline Entertainment Founder and CEO, Morris Ruskin and Film Maker Jordan Walker-Pearlman, closed a management deal with 2btube to develop, package and produce premium content for Latin America, Spain, and Hispanic U.S. “I “ve been fortunate to have been involved in producing and selling Spanish language films for many years and suddenly the worldwide demand for Spanish language content is skyrocketing. It” s really a very exciting time,” said Morris Ruskin, of MOJO Global Arts, 2btube together with Touché Films has a global audience of more than 428 million followers worldwide who generate at least 1.2 billion views per month, predominantly amongst viewers under 34 years of age. This is going to grow exponentially and also help drive traditional platforms such as theatrical releases, VOD and TV. I’m very excited about this team and looking forward to our merger of skill sets and all the incredible opportunities.”
“Our specialty is reaching Spanish speaking audiences under 34,” explains Bastian Manintveld, Chairman of 2btube, “We are leading on digital platforms and Film and TV are new and exciting ways for us to scale up and reach this audience through traditional media. This was a huge driver behind our recent acquisition of Touché Films. We are proud to have Morris, Jordan and Alex as our allies to help us to accomplish our ambitions on a bigger scale.
”The deal came about as a result of the track record of the team at 2btube’s subsidiary, Touché Films in building EnchufeTV, the leading Spanish language comedy channel on YouTube with more than 35 million followers on digital platform; and its first steps in theatrical feature film with “Dedicada a mi Ex” to be launched in November 2019.
Co-produced with Dynamo (Colombia) and distributed by Sony Pictures in Mexico, the film will be released simultaneously in Colombia, Peru, Ecuador and México. Thanks to its 21 million subscribers YouTube channel, Touché has also closed a soon-to-be-announced content deal with YouTube Originals.
“This is an amazing opportunity to take our content and our unique comedic language to the next level. There is a fast-growing Spanish-speaking market seeking high quality content they can identify with; this agreement with MoJo will allow us to increase our reach in the theatrical, VOD and SVOD world” said Arturo Yépez, CEO of Touché Films.
Alex Flores, manager at MoJo who helped consolidate this agreement, stated “for years I’ve been following the excellent work of this incredible group of artists; Their unprecedented reach of 35 million followers on digital platforms, coupled with the fact that they are already producing movies and content for Sony and YouTube Originals and many other companies, will allow us to realize our joint vision for the next wave of Latino content on a global scale“.
With a slate of TV series, movies and digital content to be produced in Latin America, Spain and the U.S., the companies are working in a model that will allow them to produce successful, high quality content for the highly connected young generations.