{"id":16442,"date":"2026-02-16T09:06:37","date_gmt":"2026-02-16T09:06:37","guid":{"rendered":"https:\/\/2btube.com\/en\/?p=16442"},"modified":"2026-03-09T13:21:24","modified_gmt":"2026-03-09T13:21:24","slug":"2btube-launches-generation-2b","status":"publish","type":"post","link":"https:\/\/2btube.com\/en\/2btube-launches-generation-2b\/","title":{"rendered":"2btube Launches Generation 2b, a Bilingual Podcast Exploring Creativity from the Inside"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><strong>2btube\u2019s new podcast <\/strong>explores creativity from the inside, through authentic conversations between creators, brands and platforms.<\/li>\n\n\n\n<li><strong>The guest of the first episode is Jorge Ulloa (Enchufe.tv),<\/strong> a leading Latin American creative figure and International Emmy nominee, reflecting on the future of branded entertainment.<\/li>\n\n\n\n<li><strong>Transatlantic format: <\/strong>alternating episodes between Latin America and Spain, connecting perspectives and trends across the Spanish-speaking creative ecosystem.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Madrid \/ Quito \u2014 January, 2026<\/h2>\n\n\n\n<p><strong>2btube<\/strong>, the international group that has spent more than a decade redefining the connection between brands, creators and audiences, presents <em><strong>Generation 2b<\/strong><\/em>, its new bilingual video podcast that delves into the ideas, visions and innovations transforming entertainment across the Spanish-speaking world.<\/p>\n\n\n\n<p>With an approach that blends strategic analysis and cultural insight, <strong><em>Generation 2b<\/em> explores \u201ccreativity from the inside\u201d through authentic conversations with creators, platforms and brands <\/strong>shaping how content is consumed today.<\/p>\n\n\n\n<p>This is not about trends or virality. The podcast focuses on creativity, intuition and the decisions that drive the creator economy.<\/p>\n\n\n\n<p>Fabienne Fourquet, CEO of 2btube, states: \u201cFor us, branded entertainment has always been about connection, not interruption. With <em>Generation 2b<\/em>, we wanted to take it one step further: to <strong>listen to the voices behind this transformation and understand what truly drives the creator economy from the inside<\/strong>.\u201d<\/p>\n\n\n\n<p>The first episode features <strong>Jorge Ulloa<\/strong>, founder of Enchufe.tv, one of the most influential Spanish-language comedy platforms, who reflects on the role of Latin America in redefining global entertainment through humor, authenticity and genuine connection with audiences.<\/p>\n\n\n\n<p>According to Arturo Y\u00e9pez, CEO of 2btube Latin America: \u201cStarting with Jorge was a natural decision. He represents a new generation of creators: rooted in their culture, connected to technology and fearless in their creativity. <em>Generation 2b<\/em> is about those who don\u2019t wait for the future. They build it.\u201d<\/p>\n\n\n\n<p>Each episode will alternate between Latin America and Spain, weaving a creative dialogue that spans continents \u2014 from Mexico City to Madrid, from Quito to Los Angeles \u2014 and celebrating the diversity of the Spanish-speaking creative ecosystem.<\/p>\n\n\n\n<p>The first episode of <strong><em>Generation 2b<\/em> <\/strong>is now available on <a href=\"https:\/\/open.spotify.com\/show\/7q1eZSiFsDSBRQY9CDuOXx\" target=\"_blank\" rel=\"noopener\">Spotify<\/a> and <a href=\"https:\/\/www.youtube.com\/playlist?list=PL28NqS2ZpM1S6ZVlivjN9BQkRna3TNers\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>.<\/p>\n\n\n\n<p><strong>About 2btube<\/strong><\/p>\n\n\n\n<p>2btube is a leading international group in digital entertainment and branded content, specializing in connecting brands, creators and audiences through multi-platform strategies. With offices in Madrid, Mexico City and Quito, the company develops original content, manages talent and produces projects that reach millions of users every month. Its mission is to drive the growth of the creator economy in the Spanish-speaking world through creativity, data and flawless execution.<\/p>\n\n\n\n<p><strong>About 2btube Latin America<\/strong><\/p>\n\n\n\n<p>2btube Latin America is a digital strategy agency that connects brands, creators and platforms with Spanish-speaking digital audiences. It offers end-to-end services covering strategy, production, distribution, monetization and content optimization across social media and digital platforms for brands, media companies and content creators. 2btube Latin America also develops original IP (films, series and podcasts) under its 2bOriginals label.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Madrid \/ Quito \u2014 January, 2026 2btube, the international group that has spent more than a decade redefining the connection between brands, creators and audiences, presents Generation 2b, its new bilingual video podcast that delves into the ideas, visions and innovations transforming entertainment across the Spanish-speaking world. With an approach that blends strategic analysis and [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":16444,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[49],"tags":[],"creadores":[],"class_list":["post-16442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-2btube"],"_links":{"self":[{"href":"https:\/\/2btube.com\/en\/wp-json\/wp\/v2\/posts\/16442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2btube.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2btube.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2btube.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/2btube.com\/en\/wp-json\/wp\/v2\/comments?post=16442"}],"version-history":[{"count":2,"href":"https:\/\/2btube.com\/en\/wp-json\/wp\/v2\/posts\/16442\/revisions"}],"predecessor-version":[{"id":16445,"href":"https:\/\/2btube.com\/en\/wp-json\/wp\/v2\/posts\/16442\/revisions\/16445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2btube.com\/en\/wp-json\/wp\/v2\/media\/16444"}],"wp:attachment":[{"href":"https:\/\/2btube.com\/en\/wp-json\/wp\/v2\/media?parent=16442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2btube.com\/en\/wp-json\/wp\/v2\/categories?post=16442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2btube.com\/en\/wp-json\/wp\/v2\/tags?post=16442"},{"taxonomy":"creadores","embeddable":true,"href":"https:\/\/2btube.com\/en\/wp-json\/wp\/v2\/creadores?post=16442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}