{"id":14809,"date":"2023-02-14T16:48:21","date_gmt":"2023-02-14T16:48:21","guid":{"rendered":"https:\/\/2btube.com\/en\/live-shopping-what-it-is-and-how-to-use-it-with-examples\/"},"modified":"2025-11-11T14:30:48","modified_gmt":"2025-11-11T14:30:48","slug":"live-shopping-what-it-is-and-how-to-use-it-with-examples","status":"publish","type":"post","link":"https:\/\/2btube.com\/en\/live-shopping-what-it-is-and-how-to-use-it-with-examples\/","title":{"rendered":"Live Shopping: What it is and how to Use it? With Examples"},"content":{"rendered":"\n

The infomercial 2.0 or live e-commerce, is how some define the sales strategy that has been sweeping Asia for years and is making a name for itself in the West. This is Live Shopping<\/strong>, a feature that allows you to buy products while watching a live stream<\/strong> through social networks or specific digital platforms. <\/p>\n\n\n\n

It is estimated that this year it will generate 480 billion dollars in China and 11 billion in the United States<\/strong>. And, most importantly, all the big companies like YouTube, Meta, TikTok or Amazon have their teams developing this option or testing it to launch it worldwide. <\/p>\n\n\n\n

But, what exactly does the live shop online format consist of?<\/strong> Below we tell you what Live Shopping is, its advantages, how it works, and some success stories.<\/p>\n\n\n\n

What is Live Shopping?<\/strong><\/h2>\n\n\n\n

Live Shopping is a show that follows the rules of television infomercials<\/strong> but with the big difference that it is live and the public can interact<\/strong> not only by leaving questions and requests in the chat but also by buying the product that is being shown, with a single click, without leaving the live stream.<\/p>\n\n\n\n

In addition, one of the main hooks of live shop online is that they are usually led by <\/strong>professional influencers<\/strong><\/a>, or micro influencers,<\/a> who bring freshness to the format, turning the streaming into an entertainment product, fun and close, as digital generations seek. <\/p>\n\n\n\n

And to this is added that the influencer never comes alone, always drags with him his most loyal followers<\/strong>, multiplying the potential reach for the brand that organizes the live stream.<\/p>\n\n\n\n

Advantages of Live Shopping<\/strong><\/h2>\n\n\n\n

Whether you are the marketing manager of a company or the owner of an e-commerce, including Live Shopping in your marketing strategy can bring you many beneficial advantages<\/strong>, among which are:<\/p>\n\n\n\n

You Need to Make a Smaller Investment<\/h3>\n\n\n\n

At the level of companies and brands, it is obvious that Live Shopping is an attractive strategy, since, with minimal costs<\/strong>, it allows them to sell their products directly to the consumer, in a very fast way and shortening the sales funnel. In real time, while the live stream is being broadcast, you can know how many products you are selling, what is most worrying your potential buyers, what they like the most, what they have doubts about and resolve them at the moment, avoiding losing a sale. Therefore, in half an hour of live stream we have saved ourselves from having to do market research<\/strong>. <\/p>\n\n\n\n

Increases the Conversion Rate<\/h3>\n\n\n\n

As the presenter of the Live Shopping resolves the doubts of the viewers at the moment and how they can buy comfortably and quickly if they have been convinced by their explanation; it is estimated that the conversion rate<\/strong> during these live contents can be between 15% and 30%<\/strong> and that its return rate is reduced by up to 50%. These are figures from I-Lish, a Live Shopping technology platform<\/a> with which we at 2btube have partnered to promote this strategy in Spain. <\/p>\n\n\n\n

In addition, the viewers of the livestreams are usually followers or fans of the people who retransmit, usually influencers or people with great digital presence, so there is a base of trust that makes them trust them and the products they promote<\/strong>.<\/p>\n\n\n\n

Dynamic and Interactive Campaigns<\/h3>\n\n\n\n

Consumers, for their part, find in the live shop online an entertainment experience<\/strong>, since it is a real live show, which can become a very pleasant shopping experience, intuitive, simple and with a single click, without moving from the sofa. <\/p>\n\n\n\n

Online shopping has skyrocketed since the pandemic and this type of shopping can be very attractive because it saves the user a lot of time and effort. To go further and take that extra step, you can integrate branded content<\/a> or UGC<\/a> strategies into your live shopping strategy. <\/p>\n\n\n\n

Hence the emergence of a new term to define this type of content: entretainmerce or Shoppertainment (entertainment + ecommerce) which, according to the study \u201cThe potentials of live streaming ecommerce\u201d by AliExpress and Forrester Consulting, interests 78% of Spanish consumers<\/strong>.<\/p>\n\n\n\n

Who Dominates the Live Shopping Sector?<\/strong><\/h2>\n\n\n\n

Douyin<\/strong> (China’s TikTok) and Taobao<\/strong> (owned by the Alibaba group) are the benchmarks<\/strong> in the sector, and have influencers on their platforms who are true stars of this digital infomercial. They sell everything from food (which they cook and taste live) to makeup, clothing, technology and even cars! And there are dates where sales through Live Stream Shopping skyrocket, such as “Singles’ Day” where Alibaba’s sales reached 85 billion dollars. <\/p>\n\n\n\n

In the West, Amazon has been the first company to launch this format<\/strong>. On its page Amazon Live<\/strong><\/a> they are offering US creators a juicy commission for doing live streams to explain and sell products. According to CNBC, the company will offer them about 10% of what is generated in sales in these streams in the case of beauty or luxury products, while it will reach 20% in the case of video games. <\/p>\n\n\n\n

However, TikTok<\/strong> is hot on its heels because TikTok Shop<\/a> is expected to arrive in Spain soon, dispelling rumors that in Europe it would only be launched in the United Kingdom<\/p>\n\n\n\n

The Keys to Live Shopping<\/strong><\/h2>\n\n\n\n

As we have mentioned, this strategy is based on a combination of 3 factors<\/strong>:<\/p>\n\n\n\n

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  1. A digital platform<\/strong> from which to broadcast live and through which you can buy the products that are being shown in the live stream.<\/li>\n\n\n\n
  2. A presenter who stars in the show<\/strong>. In this sense, to be successful, the ideal is to have influencers or youtubers who already have thousands of subscribers<\/a> among the target you want to reach. In addition, digital creators are very used to interacting directly with their audience and their opinions are highly valued by their community. <\/li>\n\n\n\n
  3. A hook<\/strong>. Having special discounts or exclusive products that can only be purchased in that live stream creates a need in the viewer that can motivate an impulsive purchase. <\/li>\n<\/ol>\n\n\n\n

    Tips to Improve your Live Shopping Strategy: <\/h3>\n\n\n\n

    In addition, from<\/strong> 2btube we recommend<\/strong> the following practices that will help you boost your live shopping experiences: <\/p>\n\n\n\n