{"id":14758,"date":"2022-11-27T14:25:00","date_gmt":"2022-11-27T14:25:00","guid":{"rendered":"https:\/\/2btube.com\/en\/alliance-with-i-lish-to-promote-live-shopping\/"},"modified":"2025-08-12T15:15:20","modified_gmt":"2025-08-12T15:15:20","slug":"alliance-with-i-lish-to-promote-live-shopping","status":"publish","type":"post","link":"https:\/\/2btube.com\/en\/alliance-with-i-lish-to-promote-live-shopping\/","title":{"rendered":"Alliance with I-Lish to Promote Live Shopping"},"content":{"rendered":"\n

At 2btube, we have signed an alliance with the Live Shopping technology platform I-Lish<\/strong> to promote the professionalization of this new digital marketing format and offer brands a more complete value proposition focused on conversion through direct online sales.<\/strong><\/p>\n\n

This live shopping model combines entertainment streaming video and e-commerce<\/strong>. Hence, a new term has emerged to define this type of content: entretainmerce<\/em> or shoppertainment<\/em> (entertainment + ecommerce) which, according to the study \u201cThe potentials of live streaming ecommerce<\/em>\u201d by AliExpress and Forrester Consulting, is of interest to 78% of Spanish consumers. <\/p>\n\n

As we explained in this article<\/a>, it is a show<\/strong> in the purest television style in which an influencer presents products, tests them, explains their characteristics and responds to questions from viewers through a live chat, while generating a series of dynamics such as discounts or special offers. In short, an experience and a way of relating to the unique and innovative brand that is expected to revolutionize e-commerce in Spain, as it is already doing in other markets. <\/p>\n\n

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\u201cThis integration with 2btube will allow us to maximize the quality of our Liveshopping proposal for brands. Their catalog of talents, their team and their experience in video-streaming, as well as the advantage of having their own production studios, will mean a qualitative leap in this type of broadcast. We expect better conversion and more sales for our clients\u201d<\/em>, explains Pablo Pagador Gonz\u00e1lez, Co-Founder and CEO of I-Lish.<\/strong><\/p>\n<\/blockquote>\n\n

According to this platform, the conversion rate<\/strong> during these live contents can be between 15% and 30%<\/strong> on average, in addition to reducing the return rate by up to 50%<\/strong>. This is because with its technology, the user, in addition to being able to see how an influencer they trust interacts with a product and resolves their doubts, can obtain the product they are seeing, directly and with a single click, at that moment, which makes it easier and more likely to finalize the purchase. <\/p>\n\n

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\u201cI-Lish’s innovative platform allows for a unique, more current, simple and, above all, as demanded by younger audiences, shopping experience. And with the statistics it offers, a brand can learn from customers, their tastes and behaviors, instantly\u201d,<\/em> says Blanca Rabena Camu\u00f1as Director of B2B Services and Paid Media at 2btube<\/strong>.<\/p>\n<\/blockquote>\n\n

Thanks to this collaboration between I-Lish and 2btube<\/strong>, brands will have a turnkey product<\/strong> to promote their products among their target audience, through the use of influencers and also achieve direct conversion to purchases, thanks to the I-Lish technology<\/strong> that connects to the website from which they are for sale. For its part, 2btube<\/strong> will contribute its experience in the management and professional creation of online content, with its own studios for the realization of these live broadcasts and a catalog of more than 100 influencers in Spain. <\/p>\n\n

#LiveShoppingDay<\/strong><\/h2>\n\n

To publicize this alliance and demonstrate all the power of Live Shopping, we organized a face-to-face event in which we explained the operation and possibilities of this strategy. In addition, attendees were able to experience a Live Shopping live in front of and behind the cameras. <\/p>\n\n

Here you can see the video summary of what we have been talking about at that event: <\/p>\n\n

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