{"id":14712,"date":"2015-02-27T16:36:00","date_gmt":"2015-02-27T16:36:00","guid":{"rendered":"https:\/\/2btube.com\/en\/it-is-the-first-online-exhibition-that-google-has-launched-on-the-gastronomy-of-a-country\/"},"modified":"2025-08-12T15:11:01","modified_gmt":"2025-08-12T15:11:01","slug":"it-is-the-first-online-exhibition-that-google-has-launched-on-the-gastronomy-of-a-country","status":"publish","type":"post","link":"https:\/\/2btube.com\/en\/it-is-the-first-online-exhibition-that-google-has-launched-on-the-gastronomy-of-a-country\/","title":{"rendered":"It is the First Online Exhibition that Google Has Launched on the Gastronomy of a Country"},"content":{"rendered":"\n

Google Arts & Culture and the Royal Academy of Gastronomy have presented \u201cSpain: Open Kitchen\u201d<\/a>, the first online exhibition that Google has launched on the gastronomy of a country. 2btube was in charge of the production<\/a> of the two main videos of the campaign, in addition to providing the company with the digital talents necessary for this project<\/strong>.<\/p>\n\n

2btube has carried out comprehensive management: creativity, script, production and choice of influencers<\/em> who accompany the protagonists: Ferran Adri\u00e0<\/strong> and Samantha Vallejo-N\u00e1gera<\/strong>. The chef and the cook have joined the youtubers Kikillo<\/a>, Jaime Altozano<\/a>, Ter<\/a>, KAOS<\/a> and QuantumFracture<\/a>, with the aim of reaching a young digital audience accustomed to consuming content on different digital platforms and social networks. <\/p>\n\n

HOW TO INNOVATE LIKE FERRAN Adri\u00e0<\/strong><\/h2>\n\n

\u201cCreative challenge with Ferran Adri\u00e0\u201d<\/a> is a format that encourages innovation and creativity thanks to the participation of Ferr\u00e1n Adri\u00e0, the Columbus of gastronomy, and four invited talents<\/strong> who have revolutionized the world of YouTube with their ingenious way of communicating.<\/p>\n\n

The objective is to change the viewer’s approach when looking at things, making them look for and create new connections between objects and their uses, which can be changed. An example of this is Ferran who, during his professional career, has acquired knowledge of different fields such as design, technology, science, etc. To bring it to the world of gastronomy and innovate by creating new dishes<\/strong>, giving different uses to objects or discovering new experiences. The presence of talents serves as a recent creative example in which they use means other than traditional ones to impart knowledge and culture in a fun, enjoyable and entertaining way. <\/p>\n\n

\n